Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Molson Coors Revenue Down 8.7% in Q1 2020; Depletions Decline 14% in April

Molson Coors Revenue Down 8.7% in Q1 2020; Depletions Decline 14% in April

After a corporate restructuring in the fourth quarter of 2019 and a bevy of new products hitting the market in the New Year, Molson Coors Beverage Company was poised for a strong 2020. But then the COVID-19 outbreak shutdown on-premise bars and restaurants in mid-March, and everything changed. In the first quarter of 2020, Molson Coors’ net sales revenue declined 8.7%.

UpCountry Brewing Cans Sippin’ On Ginger Juice

UpCountry Brewing is rolling out more cans! The brewery is canning its hard seltzer collaboration brew with Devil’s Foot Beverage Co. Cans will be available beginning on Wednesday, April 29th.

Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’

Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’

The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.

Press Clips: $1.1 Million Raised for Families of Molson Coors Shooting Victims

Press Clips: $1.1 Million Raised for Families of Molson Coors Shooting Victims

The crowd-sourced fund to support the families of victims of the shooting at Molson Coors Brewing Company’s Milwaukee campus last month has topped $1.1 million. The fund, which reached $1,178,770 as of press time, was set up on behalf of the National Compassion Fund, a program of the National Center for Victims of Crime. All funds collected will go directly to the families of the five victims.

Beer Tops Social Conversations During Super Bowl LIV

Beer Tops Social Conversations During Super Bowl LIV

Surprising to almost no one, beer dominated social media conversations about alcoholic beverages during Super Bowl LIV, according to consumer insights firm Social Standards.

Truly Hard Seltzer Growth Comes at a Price for Boston Beer Company

Truly Hard Seltzer Growth Comes at a Price for Boston Beer Company

Truly Hard Seltzer sales boosted the Boston Beer Company’s fourth quarter revenue to an all-time high of $301.3 million, but it wasn’t without cost, as profits took a hit due to expensive third-party contract production.

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.