Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
Submit News
Involved in the beyond beer space and have company or product news? Submit your news.
Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Energy drink maker Monster Beverage could be entering the more than $2 billion hard seltzer segment, according to an analyst’s report. Stifel Financial analyst Mark S. Astrachan speculated that the energy drink maker is considering entering the alcoholic beverage market, “most likely” with a hard seltzer.
Ficks Beverage Co., makers of the first hard seltzer flavored with real fruit juice, expanded distribution to the Seattle region and Texas, after securing a distribution deal with Northwest Beverages and beginning to sell into Texas supermarket chain H-E-B’s 340 stores.
Bryant’s Cider customers can finally have a taste of Richmond’s finest brut, hard ciders straight from the taps again.
Nearly 60% of Drizly users ages 21-26 plan to drink hard seltzer this summer, the on-demand e-commerce marketplace and delivery platform for alcohol beverages, found during its second annual consumer survey.
Constellation Brands, which begins its financial year in March, had a rollercoaster of a first quarter for FY 2021, with net sales declining 6%, to $1.9 billion, but beer depletions (sales to retailers) increasing 5.6%.
After a decade working for some of the best known brands in the cider industry, Caitlin Braam is launching twin projects of her own: Yonder Cider and The Source.
Perrin Brewing Company introduces a new seasonal variety pack of Clear Coast Fresh Hard Seltzer featuring three fresh and invigorating flavors. The limited release 12-pack of 12 oz. cans is now available at the Perrin Pub and on shelves across Michigan.
DESTIHL Brewery, an independent craft brewery, has announced the coming launch of its premium Craft Hard Seltzer line this summer. In DESTIHL’s endless quest to ‘Support Flavor & Boycott Bland’, the brewery’s Craft Hard Seltzers feature flavors ‘made by nature, not in a lab’.
Duvel Moortgat USA VP of sales Bobby Dykstra and VP of marketing Natalie Gershon discuss plans for the Boulevard and Brewery Ommegang brands, trends during the COVID-19 pandemic and their strategy for the next six months.
The National Beer Wholesalers Association’s monthly Beer Purchasers’ Index bounced back from a dismal 35 reading in April to an overall index of 66 in May. Long-time Vermont Cider Co. executive Terry Hopper is exiting the maker of Woodchuck Hard Cider, effective today. And more industry news bites.
Cider Summit Portland, a popular artisanal hard cider tasting festival, was scheduled to celebrate its 10th annual event this June at The Fields Park in the Pearl District. With the need to maintain social distancing in the face of COVID-19, Cider Summit is instead bringing cider to the people with a Festival To-Go Tasting Kit, available now through June 16.
Athletic Brewing Company and Ceria Brewing Company, two up-and-coming non-alcoholic craft beer companies, are expanding their footprints into several new states.
Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.
The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.
