Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Josh Landan believes he’s found another Saint Archer in the nearly nine-month-old Ashland Hard Seltzer brand. Landan, who co-founded the San Diego craft brewery in 2013 and sold it to Molson Coors in 2015, recalled growing the San Diego craft brewery from 7,200 barrels in Year One, to 17,000 barrels in Year Two and 35,000 barrels in three years. Now, Landan believes he’s found another rocket ship in Ashland.
Just 15 days after announcing a joint venture with Yuengling to distribute the Pennsylvania brewery’s beer west of the Mississippi River, Molson Coors today announced a deal with The Coca-Cola Company to manufacture, market and distribute Topo Chico Hard Seltzer in the U.S.
New Belgium will wade into the increasingly crowded hard seltzer segment next year with Fruit Smash, Brewbound has confirmed. Massachusetts’ Trillium Brewing reopened its popular beer garden on Boston’s Rose Kennedy Greenway today for its fourth season.
Through the first days of September, year-to-date off-premise beer category dollar sales are up 16.4%, according to market research firm IRI. Total beer sales have reached $30.1 billion in multi-outlet grocery, mass retail and convenience stores, the firm reported.
If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.
Heineken has entered the increasingly crowded hard seltzer segment with two different brands in different parts of the world. And After announcing the end of a tariff exemption for Canadian aluminum last month, President Donald Trump has changed his mind, according to a statement last week from the office of the U.S. Trade Representative.
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.
Canadian non-alcoholic beer maker Partake Brewing has raised $4 million in the company’s first institutional funding round, which was led by San Francisco-based CircleUp Growth Partners.
Another craft brewery is entering the growing craft non-alcoholic beer market. Boston Beer Company will launch a Samuel Adams branded non-alcoholic hazy IPA, Just the Haze, nationally in early 2021.
Summer is coming to a close for Harpoon Brewery and Polar Beverages’ hard seltzer brand. Initially dubbed Arctic Summer when the brand launched in April 2019, the two Massachusetts-headquartered companies are rechristening the hard seltzer line as Arctic Chill in order “to reinforce year-round enjoyment.”
Stone Brewing and San Diego hard kombucha maker JuneShine are teaming up for the release of StoneShine, a 6% ABV hard kombucha that will be distributed in 25 states.