Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Monster Unveils 2021 Product Slate But No Hard Seltzer Yet

Monster Unveils 2021 Product Slate But No Hard Seltzer Yet

Defying the predictions of many industry analysts, Monster Beverage Corporation offered no official confirmation of nor announcement for its rumored alcoholic hard seltzer product during its 2021 Virtual Investors Meeting on Thursday.

Constellation Brands’ Depletions Increase 12% in Q3; Funky Buddha Hard Seltzer to Expand to 10 Markets

Constellation Brands’ Depletions Increase 12% in Q3; Funky Buddha Hard Seltzer to Expand to 10 Markets

The biggest challenge the producer of popular Mexican import brands Corona, Modelo and Pacifico faced in 2020 came in March when the Mexican government ordered the shutdown of all manufacturing industries, including beer. This pause in production led to depleted inventory that was still being replenished into the third quarter and created a gap between shipments (sales to wholesalers) and depletions (sales to retailers) growth.

Cider Summit Pivots with CiderCon Tasting Kits To Go

Cider Summit is accepting nationwide pre-orders for its latest “Festival To Go Tasting Kits.” This new version is being released in conjunction with CiderCon, the premier conference for cidermakers put on by the American Cider Association. Cider Summit’s CiderCon Tasting Kits can be ordered now at CiderSummit.com, with pick up, delivery, and shipping available the week of Feb. 1.

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.

Brooklyn Brewery Goes Deeper into Non-Alcoholic Beer with Special Effects IPA

Brooklyn Brewery Goes Deeper into Non-Alcoholic Beer with Special Effects IPA

Just in time for “Dry January,” Brooklyn Brewery will launch the next offering within its fast-growing non-alcoholic beer line Special Effects. The New York craft brewery today officially announced the addition of an IPA to the Special Effects portfolio to go along with Hoppy Amber.

IRI: FMBs and Hard Seltzers Account For Half of Beer Category’s Off-Premise Year-to-Date Gains

IRI: FMBs and Hard Seltzers Account For Half of Beer Category’s Off-Premise Year-to-Date Gains

With two months left in 2020, beer category sales at off-premise retailers remain elevated, as on-premise establishments continue to grapple with capacity restrictions and, in some states and cities, on-site service shutdowns. Year-to-date through November 1, beer category dollar sales are up 15.5%, to $37.4 billion, at off-premise multi-outlet grocery stores, mass retailers and convenience stores, according to market research firm IRI.

Aphria Leaders Share Vision for SweetWater

Aphria Leaders Share Vision for SweetWater

With the proposed acquisition of Atlanta-headquartered SweetWater Brewing Company yesterday, Canadian cannabis company Aphria believes it’s on the path to becoming a vice industry powerhouse.

Colorado Elects John Hickenlooper to US Senate; Recreational Cannabis Legalized in 4 States

Colorado Elects John Hickenlooper to US Senate; Recreational Cannabis Legalized in 4 States

John Hickenlooper — a Democrat, former Colorado governor and co-founder of Denver-based Wynkoop Brewing — will become the first craft brewer to win a seat in the U.S. Senate after defeating incumbent Sen. Cory Gardner (R.-Colo.) on Tuesday. “Clearly people are saying it’s time to turn the page, it’s time for a different approach,” Hickenlooper… Read more »