Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Spindrift Goes Hard with Spiked Sparkling Water Line

Spindrift Goes Hard with Spiked Sparkling Water Line

Spindrift is going hard. The Newton, Massachusetts-based premium sparkling water brand announced today the launch of Spindrift Spiked, a hard seltzer line rolling out to stores next month. Similar to the brand’s core non-alcoholic products, the new line is made with real fruit juice and contains alcohol fermented from cane sugar with a 4% ABV.

Yonder Cider and Bale Breaker Brewing to Open Joint Taproom in Seattle

Yonder Cider and Bale Breaker Brewing to Open Joint Taproom in Seattle

A cidermaker and a craft brewer wanted to open a bar, so they founded a distillery. It’s complicated, but it’s the origin story behind the Bale Breaker and Yonder Taproom, set to open this summer in Seattle’s Ballard neighborhood, thanks to a piece of legislation passed in 2020.

Boston Beer Execs: Hard Seltzer Could be 15% of Beer Sales in 2021

Boston Beer Execs: Hard Seltzer Could be 15% of Beer Sales in 2021

Truly Hard Seltzer boosted Boston Beer Company’s 2020 revenue to $1.74 billion, but production of the popular bubbly beverage remains a drag on the company’s gross margins, the company reported during its full-year and fourth quarter earnings report Wednesday.

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

Hard seltzer dollar sales at convenience stores are increasing at nearly double the rates of the rest of the off-premise retailers tracked by market research firm NielsenIQ. Over the last four weeks(ending February 6), off-premise dollar sales of hard seltzers increased 105% at convenience stores compared to the same period last year, while sales increased 55.9% in food (+55.9%) and 59.9% in drug stores.

Mike’s Hard Lemonade Seltzer Hits Retail; RBC Believes Hard Seltzer Could be 17-20% of Beer by 2025

Mike’s Hard Lemonade Seltzer Hits Retail; RBC Believes Hard Seltzer Could be 17-20% of Beer by 2025

The lemonade seltzer competition is picking up, as White Claw maker Mark Anthony Brands announced today that its Mike’s Hard Lemonade Seltzer brand extension is now hitting retail shelves nationwide. Meanwhile, RBC Capital’s Nik Modi recently shared a study that found the hard seltzer segment “is far from its peak and could grow another 150% by 2025.”

Cigar City Brewing Announces Release of Boat Drinks Mixed 12-Pack Citrus-focused Beers & Seltzer Appear Side by Side in New Pack

Cigar City Brewing (CCB), Florida’s leading craft brewery, has announced the release of Boat Drinks Mixed 12-Pack, a variety pack of four citrus-focused beverages. One of the first beer-seltzer combination packages to hit store shelves, the pack combines three cans each of Margarita Gose German-style Sour Ale, Paloma Gose German-style Sour Ale, Citrus Siesta Golden Ale and Meyer Lemonade Seltzer.

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

Like countless other beverage companies, XED (pronounced “crossed”) Beverages saw its growth plans for 2020 turned upside down with the outbreak of the COVID-19 pandemic last spring. Now — one year, one rebrand and one reformulation later — co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start.