Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Death & Co. Makes First CPG Play with RTD Cocktail Launch

Death & Co. Makes First CPG Play with RTD Cocktail Launch

When Death & Co. opened its first bar in 2006, it rapidly established itself as one of the premiere names in the modern craft cocktail movement through its innovative approach to creating new drinks. Now, the company is hoping to do the same in the emerging RTD cocktail category with its first retail consumer product: a line of canned libations, which launched this month.

Vintage Wine Estates Acquires Ace Cider

Vintage Wine Estates Acquires Ace Cider

Santa Rosa-based wine producer Vintage Wine Estates (VWE) has acquired Ace Cider, The California Cider Company, in Sebastopol, California. The transaction, which was announced Monday, closed today (November 16).

Sonic Hard Seltzer Launches in Six New Markets

Sonic Hard Seltzer Launches in Six New Markets

Sonic Hard Seltzer has rolled out of its home state of Oklahoma into six new markets and is sporting a new package format. The bubbly beverage, made through a partnership between fast food giant Sonic Drive-In and Oklahoma City-headquartered COOP Ale Works, is now available in Texas, Arkansas, Kansas, Missouri, Nebraska and Arizona in two variety 12-packs of slim/sleek cans — a departure from the traditional 12 oz. cans the product debuted in.

Brewbound Podcast: A Discussion with DISCUS

Brewbound Podcast: A Discussion with DISCUS

On the heels of the Distilled Spirits Council of the United States’ annual convention in Austin, Chris Swonger, the trade group’s president and CEO, joins the Brewbound Podcast to discuss the growth of ready-to-drink spirits-based canned cocktails, and the organization’s efforts to even the tax rates for RTD products with beer, as well as efforts to add direct-to-consumer sales privileges and much more.

Athletic Brewing Hires Andrew Katz as CMO

Athletic Brewing Hires Andrew Katz as CMO

Fast-growing non-alcoholic craft beer maker Athletic Brewing Company has hired Andrew Katz to serve as the company’s first chief marketing officer.