Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Cann Goes to Canada, Closes $27M Series A Round

Cann Goes to Canada, Closes $27M Series A Round

Cannabis-infused social tonic brand Cann has closed a $27 million Series A funding round, the company announced today, setting the stage for expansion into Canada and bringing a crew of new celebrity investors into the fold.

Mass. Bay Brewing CMO: Arctic Chill to ‘Refocus’ After Shipments Decline 50%

Mass. Bay Brewing CMO: Arctic Chill to ‘Refocus’ After Shipments Decline 50%

Shipments from Mass. Bay Brewing Company – whose portfolio includes Harpoon Brewery, UFO Beer Co., Clown Shoes Beer, City Roots Cider and Arctic Chill Hard Seltzer – declined -10% in 2021, marking a second consecutive year of double-digit production declines, according to estimates from the Brewers Association (BA).

Legalization, ‘Share of Buzz’ Top Challenges Facing Cannabis Beverages

Legalization, ‘Share of Buzz’ Top Challenges Facing Cannabis Beverages

“Share of Buzz” may be one of the biggest challenges facing brands looking to enter the cannabis beverage space, according to a panel discussion hosted by Duane Morris LLP and the American Trade Association for Cannabis and Hemp’s (ATACH) Cannabis Beverage Council on Wednesday. The webinar, titled The Cannabis Beverage Revolution: Is Beverage Cannabis’ Next… Read more »

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.

Two Robbers to Open Seltzer Taproom in Philadelphia; Add 4 States in 2022

Two Robbers to Open Seltzer Taproom in Philadelphia; Add 4 States in 2022

Independent hard seltzer maker Two Robbers will open its first taproom in Philadelphia’s Fishtown neighborhood later this year. The 4,000 sq. ft. taproom – titled Burgers and Seltzers – is the first seltzer taproom in Philadelphia. In addition to a beyond beer-driven menu, Two Robbers will serve smash burgers, beer and spirits.

Monster Executives Discuss CANarchy Acquisition and Forthcoming Hard Seltzer Brand

Monster Executives Discuss CANarchy Acquisition and Forthcoming Hard Seltzer Brand

Monster Beverage Corporation co-CEOs Rodney Sacks and Hilton Schlosberg discussed their company’s acquisition of the CANarchy Craft Brewery Collective and shed light on Monster’s aspirations in the beverage-alcohol space during a conference call for investors Thursday evening following news of the sale. “We’ve been evolving a strategy to enter the alcoholic beverage market and this is, we believe, our best strategy of achieving this objective,” Schlosberg said.

Tilray Acquired Green Flash and Alpine for $5.1M; Dissolves Anheuser-Busch InBev JV

Tilray Acquired Green Flash and Alpine for $5.1M; Dissolves Anheuser-Busch InBev JV

SweetWater Brewing parent company Tilray paid $5.1 million in cash and stock to acquire Green Flash Brewing and Alpine Beer Company last month, financial forms filed with the U.S. Securities and Exchange Commission showed. A purchase price of $5,133,000 for the San Diego-headquartered craft brands values their combined 2020 output of 34,000 barrels at $150.97… Read more »