Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

Submit News
Involved in the beyond beer space and have company or product news? Submit your news.

Featured Beyond Beer Content

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Court Rejects Boston Beer Investor’s Hard Seltzer Lawsuit

Court Rejects Boston Beer Investor’s Hard Seltzer Lawsuit

A U.S. District Court Judge has tossed out a proposed class-action lawsuit filed by an investor against the Boston Beer Company alleging the maker of Truly Hard Seltzer and its top executives failed to disclose decelerating sales of the hard seltzer brand to investors, Law360 reported.

BeerBoard: Pre-Thanksgiving Draft Sales Tumble as On-Premise ‘Right-Sizes’ vs. 2021; Drizly: Thanksgiving Weekend Winners Include Canned Cocktails, Non-Alc & Tequila

BeerBoard: Pre-Thanksgiving Draft Sales Tumble as On-Premise ‘Right-Sizes’ vs. 2021; Drizly: Thanksgiving Weekend Winners Include Canned Cocktails, Non-Alc & Tequila

Draft sales on the night before Thanksgiving declined -17.1% compared to the same day in 2021, on-premise data firm BeerBoard reported. Drizly reported that ready-to-drink canned cocktails increased sales nearly +40% on the e-commerce alcohol delivery platform this Thanksgiving weekend compared to the holiday in 2021.

Pronghorn Invests in 3 Black-Owned Spirit Companies

Pronghorn Invests in 3 Black-Owned Spirit Companies

Pronghorn, an initiative focused on boosting Black spirits entrepreneurship, announced yesterday new investments in three companies: Tequila with Friends, Den of Thieves and Ego Tequila. Terms of the deals were not disclosed.

Study Suggests Spirits-Based RTD Excise Tax Cuts Cost Consumers More; DISCUS Calls Study ‘Misleading’

Study Suggests Spirits-Based RTD Excise Tax Cuts Cost Consumers More; DISCUS Calls Study ‘Misleading’

Trade groups across beer and spirits continue to fight over whether spirits-based, ready-to-drink canned cocktails (RTDs) should be taxed at the same as malt-based alternatives. The argument came to a head this month when Public Sector Consultants (PSC), a Lansing, Michigan-based public policy consulting firm, released a study claiming decreased excise tax rates for spirits-based RTDs have cost consumers more on shelf.

Brewbound Podcast: Big Soda Makes a Big Investment in Non-Alc Beer

Brewbound Podcast: Big Soda Makes a Big Investment in Non-Alc Beer

Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.

Wild Tonic Jun Kombucha Focuses on Clarity with Revamped Packaging

Wild Tonic Jun Kombucha Focuses on Clarity with Revamped Packaging

Following five years of research and development under the leadership of director of sales and marketing Jessica Gerth, jun maker Wild Tonic has unveiled a revamped visual identity designed to celebrate the brand’s uniqueness and clarify the difference between jun and kombucha for consumers.