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3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth

3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth

In the final installment of 2024, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth, with NIQ off-premise data through November 2. Hot topics include Halloween spending, craft light beer and seasonals, spirits-based ready-to-drink cocktails (RTDs) and more.

Brewbound Podcast: 3 Up 3 Down with Stephanie Roatis and Mary Mills

Brewbound Podcast: 3 Up 3 Down with Stephanie Roatis and Mary Mills

3 Tier Beverages’ Mary Mills and Stephanie Roatis break down the early year data, including positive cider trends in convenience, non-alc trends, hard seltzer rationalization and much more. They also get into the growing trend of private label hard seltzer and whether anyone can break through the hard coffee curse.

3 Up, 3 Down: Non-Alc Gets Crowded, FMBs Reshape RTDs, Craft Distribution Declines & More

3 Up, 3 Down: Non-Alc Gets Crowded, FMBs Reshape RTDs, Craft Distribution Declines & More

In this latest installment of 3 Up, 3 Down, 3 Tier product team consultant Stephanie Roatis shares a trio of insights on industry growth and three underperforming areas through the halfway point of 2023. Roatis examines the growing number of non-alcoholic beer products, FMBs growing share of ready-to-drink (RTD) offerings, and the surge in imperial ciders. She also offers analysis of craft’s declining shelf presence, liquor channel struggles and more.

3 Up, 3 Down with 3 Tier Beverages: Twisted Tea Dominates, Hard Seltzers Lose More Share, and Singles and Variety Packs Chip Away at 4- and 6-Packs

3 Up, 3 Down with 3 Tier Beverages: Twisted Tea Dominates, Hard Seltzers Lose More Share, and Singles and Variety Packs Chip Away at 4- and 6-Packs

In this latest installment of our quarterly 3 Up, 3 Down with 3 Tier Beverages, product team consultant Stephanie Roatis shares three insights on industry growth, including the continued dominance of Boston Beer’s Twisted Tea over the hard tea segment, as well as three underperforming areas across scan data, such as the loss of share of 4- and 6-packs to single-serves and 12-packs.