3 Up 3 Down

In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth and three underperforming areas during the summer selling season, with NIQ off-premise data through August 10, 2024.

3 Tier Beverages’ Mary Mills and Stephanie Roatis break down the early year data, including positive cider trends in convenience, non-alc trends, hard seltzer rationalization and much more. They also get into the growing trend of private label hard seltzer and whether anyone can break through the hard coffee curse.

In this latest installment of 3 Up, 3 Down, 3 Tier product team consultant Stephanie Roatis shares a trio of insights on industry growth and three underperforming areas through the summer selling season and into the first week of October.

In this latest installment of 3 Up, 3 Down, 3 Tier product team consultant Stephanie Roatis shares a trio of insights on industry growth and three underperforming areas through the halfway point of 2023. Roatis examines the growing number of non-alcoholic beer products, FMBs growing share of ready-to-drink (RTD) offerings, and the surge in imperial ciders. She also offers analysis of craft’s declining shelf presence, liquor channel struggles and more.

In this latest installment of our quarterly 3 Up, 3 Down with 3 Tier Beverages, product team consultant Stephanie Roatis shares three insights on industry growth, including the continued dominance of Boston Beer’s Twisted Tea over the hard tea segment, as well as three underperforming areas across scan data, such as the loss of share of 4- and 6-packs to single-serves and 12-packs.

Regional ciders are taking share, while hard seltzer is headed for rationalization, 3 Tier product team consultant Stephanie Roatis shares in the latest 3 Up, 3 Down analysis for Q3 2022.