ST. LOUIS – Encouraging consumers to be true to themselves, rapper, R&B artist, entrepreneur, and actor Chingy, of St. Louis, is being featured in a 30-second video spot for Kräftig and Kräftig Light lager beers, brewed by the William K. Busch Brewing Co. of St. Louis, Missouri.
Chingy, who has sold more than 20 million records worldwide, recorded the spot several weeks ago at a pub on Laclede’s Landing along the city’s downtown riverfront. It was produced by Think Tank Public Relations and Marketing, of St. Louis, and delivers a series of messages that reflect the beer brand’s new positioning.
In a low, cool voice, Chingy, whose real name is Howard Bailey Jr., tells viewers to “Take a risk to create your own legacy,” a reflection of his career as a successful international performer. “Never forget what made you choose your journey. Get back to your roots. Get back to what drives you. Get back to what makes you … you.
“Get back to beer,” he states in the closing seconds.
The online video is part of a new digital marketing initiative for Kräftig and Kräftig Light as part of the company’s recent rebranding campaign and packaging redesign. It is a salute to Kräftig consumers, recognizing the challenges they face and the hard work they deliver, said William K. “Billy” Busch, president and CEO of the company that bears his name.
“This spot also reflects the fierce independence of our brand and that of our consumers,” Busch said. “We want to salute their commitment to achieving their personal and professional goals, and encourage them to focus on what drives them to be happy and successful.”
Busch said the historic backdrop of Laclede’s Landing also salutes St. Louis’s regional tradition and is a tribute to his company’s beer-brewing family heritage.
Kräftig and Kräftig Light have received 32 Gold, Silver and Bronze medals for taste and quality in national and international beer competitions over the past five years, and are available throughout Missouri, Western Illinois, Eastern Kansas, and in Austin and Houston.
Chingy skyrocketed to fame in 2003 with the debut of his first hit single “Right Thurr.” He went on to produce several other hit songs, including “Holidae Inn” featuring Snoop Dogg and Ludacris. In addition to touring internationally, Chingy also is co-founder of St. Louis-based Fulldekk Music Group, a full-service entertainment management company.
The video is now available for viewing online at the Kräftig Facebook, Instagram, Vimeo and YouTube sites, and the company’s website, and it is being driven via the company’s social channels.