Sufferfest Beer Company

Sierra Nevada is calling a time-out on Sufferfest, the athletic-inspired, better-for-you craft beer brand it acquired nearly two years ago. “As we enter 2021, we are pausing production to explore what’s next for Sufferfest Beer Company,” the company wrote on its website.

Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the end of the day, the Weekender Bundle supports the athlete in all of us.

Sufferfest, the low-calorie, high standards beer brand for the athlete in all of us, announces the Sufferfest Beer Challenge from May 4th- 31st, 2020.

Sufferfest, brewing the highest-quality and most flavorful low-calorie beer for the athlete in all of us, proudly announces the relaunch of their purpose- brewed mixpack and introduces two new brews, Gut Check IPA and Shred Kolsch, to their roster of brews.

In the latest edition of People Moves: Stone Distributing Company general manager Dave Watson is no longer leading the San Diego-headquartered craft brewery’s wholesaler division, and the company has tapped Anthony Trento as interim GM. Also, job changes at Firestone Walker, Boochcraft and Two Robbers.

Sufferfest Beer Company, known as the pioneer of the functional beer category introduces their first stout, Head Start and a Variety Pack, including Repeat, FKT (Fastest Known Time) and Head Start.

Doubling down in their home state of California, Sufferfest has officially moved its brewing operations to parent company, Sierra Nevada’s Chico, California headquarters. The strategic move starts with a major expansion of Sufferfest’s footprint in California, enabled by Sierra Nevada’s robust distribution network.

More than 300 beer industry professionals gathered at Cervantes’ Masterpiece in Denver, Colorado, earlier this month to partake in conversations around the emerging health and wellness segment within beer, as well as the importance of becoming a more diverse and inclusive industry. Videos of the evening’s two panel discussions are now available for playback on the Brewbound YouTube channel.

Bee Pollen. Quinoa. Pink Himalayan sea salt. You wouldn’t ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more “functional” offerings as they look to appeal to consumers seeking healthier alcohol options. It’s a new approach for a growing number of craft breweries, who for years have churned out calorie-dense, barrel-aged stouts, and high-octane IPAs.

Sufferfest, a functional beer brand brewed by athletes, for athletes, proudly adds professional skier Cody Townsend to its team of sufferers. Townsend is the first skier to join the team.

Sufferfest, the beer brewed by athletes, for athletes, proudly toasts to new regional launches in Oregon and Washington, where it will become widely available through its strengthened partnership with Columbia Distributing.

Sierra Nevada Brewing Company, ranked by industry trade group the Brewers Association as the third largest U.S. craft brewery, today announced the purchase of San Francisco-based Sufferfest Beer Company. Financial terms of the deal were not disclosed, and the transaction is expected to close in early April.

Sufferfest, the beer brewed by athletes, for athletes, proudly names Chris Strain president, effective immediately. Strain hails from the beverage and outdoor sports industries, where he previously held key sales, marketing, and brand strategy roles with PepsiCo, Vans, and CamelBak.

Massachusetts-based Willie’s Superbrew emerged as the winner of Brewbound’s 2018 Pitch Slam competition, beating out seven other emerging craft brands during the two-day Brewbound Live business conference in Santa Monica, California. The business pitch competition, sponsored by Craft Brew Alliance, featured eight contestants who delivered pitches during an initial judging round. Five companies advanced to the finals on Day Two of the Brewbound Live event.