New Distribution Service Offers Brewers a Chance to Test Markets, Fill Excess Capacity
Starting in June, nine U.S. states will begin receiving limited shipments of popular but hard to obtain craft beers via a new program called “Guest Brewer.” Brew Pipeline, a so-called “direct-access platform” started by Steven Kwapil and Trip Kloser, is playing matchmaker for craft breweries and wholesalers through the Guest Brewer program. Kwapil and Kloser have tapped industry veteran Marty Ochs — who served as Ninkasi’s director of sales between 2009 and 2013 before launching his own craft beer consultancy — with curating the program’s portfolio of breweries and building its network of wholesalers.
