An industry-wide effort is needed to reverse soft beer category trends, elevate the category and appeal to young legal-drinking-age (LDA) consumers, leaders from New Belgium, Pabst Brewing and Athletic Brewing shared during a discussion with consultant Amy Jo Martin as part of the general session of the National Beer Wholesaler Association (NBWA) Annual Convention in San Diego.
San Francisco-based Magnolia Brewing is changing hands once again. Kirin-owned Lion Little World Beverages acquired the brewery as part of the 2019 acquisition of New Belgium Brewing.
New Belgium Brewing eliminated the roles of seven employees Thursday as part of a reorganization of its sales and marketing structure, a spokesperson told Brewbound.
New Belgium will take over production of Kirin Ichiban and Kirin Light in the U.S. when the Japanese lager brand’s contract brewing agreement with Anheuser-Busch InBev (A-B) expires later this year, New Belgium announced today. New Belgium is a subsidiary of Kirin-owned, Australian-based Lion.
Production at craft breweries outside of the Brewers Association’s (BA) craft brewer definition collectively declined -6% on a comparable basis, to nearly 7.6 million barrels in 2023, according to data shared in the May/June edition of the New Brewer Magazine.
3 Tier Beverages’ Donn Bichsel Jr. and Mary Mills share why data with the top 15 brewers removed can reveal true market opportunities. Then, New Belgium Brewing’s Kelly McKnight explains the Voodoo Ranger maker’s new product strategy.
Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.
New Belgium Brewing Company has appointed Rich Rush as its next chief sales officer.
News broke late yesterday that New Belgium has named Rebecca Dye Yonushonis as the company’s next CMO, filling the vacancy left by Shaun Belongie when he was appointed CEO last fall.
New Belgium has a new chief marketing officer. The Fort Collins, Colorado-based craft brewery has appointed Rebecca Dye Yonushonis to the role, filling the vacancy left by Shaun Belongie with his appointment as CEO in November.
Kirin-owned New Belgium Brewing announced several leadership changes today and provided an update on its search for a new chief marketing officer.
New Belgium shuttered its San Francisco taproom today, after nearly three years in business, the company announced.
New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share, despite being more than 20 years in the game.
New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.
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