Eight months after ceasing operations, the brewing equipment inside New York’s Olde Saratoga Brewing Co. is slated to be sold at an August 28 auction. Meanwhile, Olde Saratoga’s sister brewery, Ukiah, California-based Mendocino Brewing Co., which also closed its doors in January, has reportedly found a new owner.
Nearly three weeks after shuttering its taproom, production has ceased at California’s Mendocino Brewing Company’s Ukiah-based facility.
California’s Mendocino Brewing Co. and New York’s Olde Saratoga Brewing Co. have shuttered, impacting the operations of several other small companies who also produced beer at those facilities. The shutdown comes as the Indian government moves to extradite billionaire Vijay Mallya, who owns the two breweries, from London on fraud and money laundering charges in excess of $1 billion.
How do you vie for the highly sought after attention of the millennial demographic without forsaking your loyal, long-time consumer base? That question served as the driving force behind Mendocino Brewing Co.’s branding overhaul, just the second such makeover the company has undergone in its 31 years of brewing.
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