Labatt Brewing Company Ltd.

Labatt USA recently announced a three-year agreement for Labatt Blue Light to become the “Official Canadian Import of Syracuse Athletics.”

Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple.

Introducing Labatt Blue Light Seltzer Lemonade – a new Chilled Lemonade line that brings cool and refreshing flavor to this growing industry segment.

The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson Coors Beverage Company in U.S. District Court for the Western District of Texas, alleging that the second largest U.S. beer manufacturer’s Vizzy Hard Seltzer name “is nearly identical to Brizzy in sight, sound and appearance” and infringes upon its trademark.

Anheuser-Busch InBev subsidiary Labatt Breweries of Canada announced Monday the acquisition of British Columbia-based distiller Goodridge & Williams.

FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.

Nearly 26 months after the merger of Canadian brewing equipment manufacturers Diversified Metal Engineering (DME) and Newlands Systems, the combined company has fallen into receivership after defaulting on loan payments to the Royal Bank of Canada (RBC). DME Group’s financial troubles have left hundreds of of North American craft brewery owners who had already shelled out millions of dollars in equipment deposits in limbo.

FIFCO USA, formerly North American Breweries, recently held its 2018 national sales meeting in Buffalo, New York. FIFCO USA shared its 2019 business plans for its portfolio of beer and Beyond Beer alcoholic beverages that include top brands such as Labatt Blue, Labatt Blue Light, Seagram’s Escapes, Seagram’s Escapes Spiked, Genesee Beer, Magic Hat Brewing Company, and Pyramid Brewing Company.

Labatt USA is strengthening its ties to the city of Buffalo. Rochester, N.Y.-based North American Breweries (NAB), which owns the exclusive import rights to the Labatt brand in the United States, announced Wednesday plans to open a Labatt-branded pilot brewery and restaurant in partnership with Pegula Sports and Entertainment (PSE) — the parent company of the NFL’s Bills and the NHL’s Sabres.

The Beer Institute is hoping a so-called “lame duck session” of Congress won’t hurt the chances of finally passing the Craft Beverage Modernization and Tax Reform Act (CBMTRA), which would lower excise taxes, compliance burdens, and regulations on alcohol makers.