Dogfish Head Craft Brewery

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”

The country’s most recent bout of frigid weather has Dogfish Head Craft Brewery dreaming of spring, and what better way to will warmer-weather into existence than with an announcement of its spring-centric beers?

With the New Year comes Dogfish Head’s announcement of its annual beverage release calendar but this year, the brewery is shaking things up!

Dogfish Head will be going back to the future in 2024 with a refreshed logo that pays homage to its nearly two-decades old logo, marketing director Jennie Baver shared during Boston Beer’s national sales meeting last week. The company will also roll out 4-packs of 12% ABV rum, tequila and vodka canned cocktails.

Craft continues to battle declines, with dollar sales for the segment down -1% in the last 52 weeks (ending September 19) and volume down -5.3% in Circana-tracked channels. But the ebbs and flows of craft are what make it a “success,” Samuel Adams founder Jim Koch said last week during the company’s annual media brunch at the Great American Beer Festival (GABF).

Brewbound recently caught up with Dogfish Head co-founder Sam Calagione on the brewery’s 2023 performance and fall beer programming.

Spring has officially sprung, andDogfish Head Craft Brewery is celebrating the season with three new beer options, Utopias Barrel-Aged 120 Minute IPA, Mandarin & Mango Crush and the Off-Centered Variety Pack.

Dogfish Head co-founder Sam Calagione has been hitting the road to promote the company’s new year-round offering Citrus Squall, a higher ABV beer-cocktail hybrid, and its spirits-based canned cocktails at retailers across the country.

Adding to its lineup of award-winning Canned Cocktails, Dogfish Head releases a Grapefruit & Pomegranate Vodka Crush and the Crush Variety Pack, an 8pk/12oz cans complete with four distinct (and delicious) Canned Cocktails, including a new variety pack exclusive recipe, the Pineapple & Orange Rum Crush.

Dogfish Head co-founder Sam Calagione shared the company’s early 2023 plans with Brewbound, including the transition of the quarterly Art Series to cans, the launch of a new core offering, the addition of another canned cocktail variety pack, and a new sponsorship deal that plays into the company’s lore.

While much of Boston Beer Company’s annual business plan (ABP) meeting with wholesalers Tuesday was dedicated to beyond beer innovations (see yesterday’s coverage), “beer is still our middle name,” founder and chairman Jim Koch once again attempted to reassure everyone.

Dogfish Head Craft Brewery will bring a little piece of New York City to coastal Delaware on Saturday, Oct. 22, with a new limited-edition collaboration beer with woman-owned, Brooklyn-based brewery, TALEA Beer Co.