Music Producers Hope Their New ‘Day Beer’ Lager Will Take Over LA
The founders of a music-focused production company that has worked with clients from Converse to Kanye West are getting into the craft beer business. Brent Nichols, Daron Hollowell and Kelcie Jadkowski of Ring the Alarm — which composes and licenses music for TV, movies and advertising campaigns — have launched 24 Hour Beer, a session-strength beer company aiming to become the “the anti-craft, craft beer.”