Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Seth Rogen Brings Houseplant THC Seltzers to U.S.

Seth Rogen Brings Houseplant THC Seltzers to U.S.

Hollywood’s cannabis king is pouring up something new. Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.

Molson Coors Takes Majority Stake in ZOA Energy

Molson Coors Takes Majority Stake in ZOA Energy

Molson Coors has acquired a majority stake in energy drink brand ZOA in a $53 million cash transaction, expanding its growing non-alcoholic beyond beer portfolio and adding to rising M&A interest across the energy space.

California Approves Hemp THC Ban

California Approves Hemp THC Ban

Hemp-derived THC beverages and edibles are now officially off limits in California after the state’s Office of Administrative Law approved Gov. Gavin Newsom’s proposed emergency ban on Monday.

American Canning Halts aTULC Can Production After Supplier ‘Unexpectedly’ Retreats

American Canning Halts aTULC Can Production After Supplier ‘Unexpectedly’ Retreats

In a move set to impact “thousands of customers,” American Canning today halted operations at its Aluminum Toyo Ultimate Can (aTULC) manufacturing plant in Texas, abruptly ending an innovative first-in-the-nation packaging partnership that had attracted significant interest from ready-to-drink cocktail and energy drink makers.

BeatBox and Flow Water Extend Manufacturing Deal

BeatBox and Flow Water Extend Manufacturing Deal

Flow Water and BeatBox Beverages are extending their manufacturing agreement for a further year while raising its high minimum total revenue by nearly $100 million, the companies announced in a press release this morning.

Report: Foxtrot Assets Sold At Auction For $2.2M

Report: Foxtrot Assets Sold At Auction For $2.2M

The future of Foxtrot is once again in question after assets belonging to the shuttered grocery chain were acquired today by Further Point Enterprises via auction for $2.2 million, according to a report from Crain’s Chicago Business.

Snoop Dogg Bursts Into Cannabis Beverages With ‘Death Row’ Drink

Snoop Dogg Bursts Into Cannabis Beverages With ‘Death Row’ Drink

After a brief dalliance in the RTD coffee business earlier this year, legendary rapper, weed advocate and rising CPG player Snoop Dogg is back with another new beverage venture, this time teaming with Texas-based Hill Beverage Co. to use iconic rap label Death Row Records as a way to enter the rapidly expanding world of cannabis beverages.

BeatBox, Flow Water Enter Five-Year Manufacturing Deal

BeatBox, Flow Water Enter Five-Year Manufacturing Deal

Flow Water is continuing to expand operations at its Aurora, Ontario, production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD party punch maker BeatBox Beverages set to kick off next summer. The deal, due to commence sometime between May and July 2024, marks Flow’s first move into beverage-alcohol… Read more »

‘Hemp Is Back’ in NY As Judge Backs Injunction

‘Hemp Is Back’ in NY As Judge Backs Injunction

In a significant win for the burgeoning industry, the New York Supreme Court ordered yesterday a preliminary injunction against the emergency measures that abruptly halted the sale of hemp-derived THC-infused products in August