Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

West Coast rap legends and business moguls Dr. Dre and Snoop Dogg announced they are back at it, but the drop isn’t a new track. Announced today, a ready-to-drink collaboration inspired by the duo’s iconic “Gin & Juice” song is now available across the U.S.

MHW 2024 Predictions: Values-Driven Branding Key As Inventories Remain High

MHW 2024 Predictions: Values-Driven Branding Key As Inventories Remain High

With inflationary pressures still impacting inventory cycles, brands will need to focus on core offerings and distinguish themselves by sharing more about their values in 2024, according to predictions from executives from MHW, a beverage alcohol importer and service provider, shared during a webinar.

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

As another Dry January comes to a close, non-alc online retailer and importer The Zero Proof is taking a bigger step into the rising category with funding from Asahi Group Beverages & Innovation, the U.S.-based venture arm of Asahi Group Holdings.

How a New Law May Open Doors for Japanese Shochu

How a New Law May Open Doors for Japanese Shochu

For decades, the Japanese distilled beverage shochu has been mislabeled in the U.S. as Korean soju, but a new law is clearing up the difference for consumers— and clearing a path for category growth.

Diageo and Diddy Settle Racial Discrimination Suit

Diageo and Diddy Settle Racial Discrimination Suit

After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.

From Cold Box Battles to Direct Shipping: The Key Regulatory Changes Shaping BevAlc in 2024

From Cold Box Battles to Direct Shipping: The Key Regulatory Changes Shaping BevAlc in 2024

With the pandemic-induced rise of ready-to-drink cocktails and e-commerce, bev-alc federal agencies and state legislators have been catching up to an industry with increasingly blurred category lines and tiers. As 2024 revs up we chatted with bev-alc attorneys about what regulations have been hot topics amongst suppliers in the last year and what updates the industry is anxiously awaiting.

The Drivers Shaping RTDs, Spirits and Non-Alc in 2024

The Drivers Shaping RTDs, Spirits and Non-Alc in 2024

We checked in with a data analyst, consultant and major retailer buyer on the drivers they are watching in 2024, including what investors will be looking for, where there might be white space in hot categories, and how retailers are making buying decisions.

Cocktail Flavor Trends in 2024: Vegetal, Cultural and Global

Cocktail Flavor Trends in 2024: Vegetal, Cultural and Global

From the continued rise of the espresso martini to savory cocktails, 2023 was a year of bold flavors at the bar, so what’s in store for 2024? We polled experts in spirits, flavor innovation and mocktails about what trends are on tap for cocktails and ready-to-drink versions.