Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Flaviar Acquires Speakeasy Co., Boosting B2B Business

Flaviar Acquires Speakeasy Co., Boosting B2B Business

Bev-Alc marketplace Flaviar has acquired industry fulfillment service provider, Speakeasy Co., bolstering its B2B capabilities as it aims to become a multi-billion-dollar global bev-alc e-commerce player. Terms of the cash and stock deal were not disclosed.

How Gin & Juice Aims to Leverage Snoop and Dr. Dre For A Gin Revival

How Gin & Juice Aims to Leverage Snoop and Dr. Dre For A Gin Revival

Ready-to-drink products have built their brands around different cocktails: Some are sessionable seltzers or old classics, others are obscure cocktails that haven’t yet hit mainstream. But Gin & Juice By Dre and Snoop, so far, is the only one that has emerged from a ’90s rap anthem.

NIQ: Fourth Category Products Reach $13 Billion

NIQ: Fourth Category Products Reach $13 Billion

Ready-to-drink (RTD) products surpassed $13 billion in off-premise sales in the 52-week period ending July 13, up +4% year-over-year (YoY), according to a mid-year report from market research firm NIQ.

Brown-Forman Scraps DEI Programs

Brown-Forman Scraps DEI Programs

Facing pressure from conservative activists online, Brown-Forman has dropped its diversity, equity and inclusion (DEI) policies, following a broader trend of major multinational companies cutting programs created to address systemic inequality in the corporate world.

NIQ: Total Bev-Alc Sales Show Slight Improvement

NIQ: Total Bev-Alc Sales Show Slight Improvement

The latest data set from NIQ showed a modest improvement in sales growth for total bev-alc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.

After An Ugly Breakup, Boisson & Its Former Partners Look For the Way Forward

After An Ugly Breakup, Boisson & Its Former Partners Look For the Way Forward

The adult non-alc industry was rocked in April when pioneering retailer Boisson shut its nine physical stores and filed for bankruptcy. Now, many non-alc (NA) brands are still asking questions about the closure, while others are finding opportunity in a growing landscape.

NIQ: Total Bev-Alc Sales Slip Through End of June

NIQ: Total Bev-Alc Sales Slip Through End of June

The latest data set from NIQ showed a modest slowdown in sales growth for total bev-alc in the two-week period before June 29, according to analysis from Goldman Sachs Equity Research.