Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced Monday it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Arlington, Va.-based business expand across the country.
Monster Beverage Corporation chief executive Rodney Sacks laid out a likely succession plan Thursday that will eventually see co-CEO Hilton Schlosberg taking over the role entirely, as Sacks is “considering” reducing his day-to-day duties sometime next year.
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
As it looks to scale up to meet fast-rising demand for new innovations, Liquid Death announced this morning it has closed a $67 million funding round at a valuation of $1.4 billion.
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Beverage sales in the convenience channel remained “healthy” in Q3 2023, up +4.4%, despite decelerating from stronger +6.6% growth in Q2, according to the latest Beverage Bytes survey of retailers conducted by Goldman Sachs Equity Research.
As the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of experience in the alcohol space, as its first Chief Commercial Officer.
Manna Beverages & Ventures (MB&V) is set to acquire California-based co-packer Nor-Cal Beverage Company for an undisclosed sum, the company announced today. The deal is subject to due diligence and approvals.
Monster Energy is drawing up plans for Bang. After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ (VPX) assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.
Monster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX) accusing the California-based energy drink leader of making dangerous products with hyperbolic marketing.
Although beverage sales growth has remained steady throughout Q1 2023, convenience retailers showed some trepidation for the months ahead by lowering their annual sales growth projection to +4.6% in the latest Beverage Bytes survey from Goldman Sachs Equity Research.
In another legal victory for Monster Energy, a California court issued a permanent injunction Wednesday against Bang Energy maker Vital Pharmaceuticals (VPX), requiring the company to pull all products featuring the word “creatine” from store shelves and to cease selling Bang products featuring the term within 60 days.
Publicly traded canning company Wildpack Beverage announced this week it has entered an agreement to receive a $20 million 12-month secured loan from Manna Capital Partners, which will go towards scaling operations across its six U.S. manufacturing plants. The deal is expected to close on April 10.