Jessica Muskey and Jeff Hansson shared how to work better with your wholesaler partners, gain more share of mind and understand the products wholesalers are looking to carry. Muskey dived into Reyes’ ability to test-and-learn with new products in various markets as a multistate operator. Hansson shared how Scout, as a small and independent Southern California wholesaler, approaches the market, as well as opens new territories, such as Arizona and Idaho. Featuring: Jessica Muskey, VP of Craft and Innovation, Reyes Beer Division Jeff Hansson, Co-Founder and CEO, Scout Distribution

How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.

Featuring: Bill Shufelt, Co-Founder and CEO, Athletic Brewing Company Colleen Quinn, CEO, Greater Good Imperial Brewing Company Sam Calagione, Co-Founder, Dogfish Head

Featuring: Sam Calagione – Co-Founder, Dogfish Head Lori Scheiffler – Co-Founder and President, Tamarron Consulting Jason Murphy – Director of Beverage Strategy & Innovation, Buffalo Wild Wings

The leaders of four hard seltzer brands — Sean Mossman (Sonic Hard Seltzer), Jeana Harrington (Mighty Swell), Josh Landan (Ashland) and Vikram Nayar (Two Robbers) — will share why they believe there is still room in the segment for independent producers.

Regional cideries are bucking national trends. How are they doing it? Caitlin Braam, Founder, Yonder Cider; Nels Jewell-Larsen, Co-Owner, 2 Towns Ciderhouse; Eric Phillips, Chief Commercial Officer, Schilling Cider; Soham Bhatt, Co-Founder, Artifact Cider Project, share strategies and insights.

Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.

New Belgium CEO Steve Fechheimer and Bell’s Brewery EVP Carrie Yunker wrapped up Day One of Brewbound Live 2021 in Santa Monica, California, to discuss what comes next, following the sale of Bell’s to New Belgium’s parent company, Kirin-owned Lion Little World Beverages.

Tilray Brands is acquiring eight craft brands from Anheuser-Busch InBev in a blockbuster all cash deal.

Co-founder and CEO Colin Schilling, CCO Eric Phillips and EVP of marketing Rachel Thomas join the Brewbound team to discuss the cidery’s participation in National Cider Month, as well as its debut at the Great American Beer Festival and a retail activation with Whole Foods.

Mary Guiver, Whole Foods global senior category merchant for beer and spirits, and Jason Murphy, Buffalo Wild Wings beverage product and program innovation manager, joined together on stage for the first time at Brewbound Live in Santa Monica, California, earlier this month to discuss what they’re looking for from suppliers in 2022.

Generation Z consumers are aligning themselves with brands that share their values. But how do you reach the youngest legal-drinking-age consumers in an authentic way? Mario X. Carrasco, co-founder and principal of technology-driven cultural insights agency ThinkNow, shares how companies can speak to Gen Z consumers, while acknowledging the multicultural future of the U.S.

Bump Williams Consulting’s Dave Williams reviews first quarter craft beer performance, craft’s conflicting growth style trends, why hazy IPAs are at break even, SKU count changes and retail reset trends.