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Craft beer industry news.

How Sake Brewers Are Chasing Trends to Woo American Palates

How Sake Brewers Are Chasing Trends to Woo American Palates

In Japan, some of the country’s oldest sake brewers are eagerly awaiting a decision next month on their bid for the rice wine to win recognition as a UNESCO Intangible Cultural Heritage, a commendation reflecting the depth to which the beverage is tied to national pride and tradition. Other ambitious brewers, meanwhile, are just as eager to buck tradition altogether.

📣 A-B’s 4 Pronged Approach to Winning Consumers

📣 A-B’s 4 Pronged Approach to Winning Consumers

A-B Believes in the Strength of Total Portfolio; A Round With PR Expert Kevin York; BI: October Beer Supply Nearly Flat; Massachusetts’ Redemption Rock to Close; CinBev to Acquire Taft’s Brewing; Yuengling Adds Illinois; and Craft Gains Share of On-Premise Dollars.

A Round With … Kevin York of Kevin York Communications

A Round With … Kevin York of Kevin York Communications

When is a marketing strategy not a marketing strategy? Can social media alone sustain a brewery? What makes public relations different from other tactics in the marketing toolkit? Kevin York, founder of the eponymous craft beer-centric communications agency, tells it all after a decade in business.

Brown-Forman Beats Expectations; CEO Warns of “Painful” Tariffs

Brown-Forman Beats Expectations; CEO Warns of “Painful” Tariffs

Brown-Forman, the leading exporter of U.S. spirits to the world, beat analysts’ expectations in its latest quarterly earnings report, thanks to a jump in demand from its more premium whiskies. But the president and CEO of the Jack Daniels Whiskey maker cautioned that with potential tariffs looming it was facing “so many potential scenarios and unknowns.”

Constellation Brands Considers ‘Levers’ to Pull Should Proposed Tariffs Materialize

Constellation Brands Considers ‘Levers’ to Pull Should Proposed Tariffs Materialize

Constellation Brands its weighing its options in the face of proposed 25% tariffs on goods imported from Mexico and Canada under the incoming second Trump administration. CFO Garth Hankinson discussed the company’s position during a fireside chat with managing director Dara Mohsenian at the Morgan Stanley Consumer and Retail Conference on Tuesday.

Molson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A Approach

Molson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A Approach

Molson Coors measures Blue Moon against the total industry, not just craft, CEO Gavin Hattersley explained Tuesday during the Morgan Stanley Global Consumer and Retail Conference. “We don’t measure it on craft because craft’s really struggling at the moment. And so we’re measuring success with Blue Moon on the total industry,” Hattersley said. “And on… Read more »

💸 Svedka Sold: Constellation & Sazerac Make a Deal

💸 Svedka Sold: Constellation & Sazerac Make a Deal

Brewbound Insiders are reading details of Constellation Brands’ latest divestment in its wine and spirits division, with the sale of Svedka Vodka to Sazerac. Insiders are also diving into the latest weekly scan data from Circana; reading about the closure of Cisco’s Portsmouth taproom; and catching up on several job changes.

Sazerac to Acquire Svedka Vodka from Constellation Brands

Sazerac to Acquire Svedka Vodka from Constellation Brands

Constellation Brands has reached an agreement with spirits giant Sazerac to offload its Svedka Vodka brand, the company announced today. The sale, which is expected to close “in the coming months,” is part of Constellation’s plan to premiumize its wine and spirits business, which have not kept pace with the gains its beer portfolio of Mexican imports has delivered.