Hemp-derived THC beverages and edibles are now officially off limits in California after the state’s Office of Administrative Law approved Gov. Gavin Newsom’s proposed emergency ban on Monday.

Diageo has purchased leading non-alc spirit Ritual Zero Proof, the company announced today.

A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.

Wholesalers continue to show caution in their beer ordering, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Not all “beloved” CPG brands have soul, but all brands with soul are beloved, according to Jesse Howell, art director for sparkling water brand Aura Bora.

Ace Cider founder Jeffrey House has been outbid in his attempt to reclaim the brand after its parent company Vintage Wine Estates (VWE) filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Delaware, according to North Bay Business Journal.

This report, which provides an on-premise beer & beyond beer update, features exclusive content created just for our Brewbound Insider audience!

Tilray Brands will launch several hemp-derived Delta-9 THC beverages in “key markets across the U.S.” starting in October, the company announced today. The Canadian cannabis firm has formed a new business unit, Tilray Alternative Beverages, for its Delta-9 beverage portfolio, which includes mocktails, seltzers and sparkling drinks made with hemp extracts.

Ready-to-drink (RTD) mimosa and sangria producer Ohza has been acquired by FX Matt, the companies announced today. The acquisition brings a wine-based offering to FX Matt’s growing stable of RTD and beyond beer brands, which includes McKenzie’s Hard Cider, ‘Merican Mule spirits-based RTDs and Right Coast Spirits vodka- and tequila-based RTDs.

Middle-tier leaders from across the country will give a pulse check on industry trends during the Brewbound Live business conference December 11 and 12 in Marina del Rey, California.

Last year’s overall craft volume decline was felt more acutely in the Midwest than other regions, according to a recent report from Brewers Association (BA) staff economist Matt Gacioch.

Happy Oktoberfest, everyone 🍻! Beer’s favorite annual celebration (sorry, Arbor Day) kicks off today in Germany, and probably also wherever you see anyone in ill-fitting lederhosen. My enthusiasm may have gotten the best of me at the bottle shop last weekend in preparation … but I argue this is totally normal to have in your fridge.

IPA drinkers in Connecticut and Delaware have boosted the style to have the largest share of craft off-premise dollars in the country, according to a recent report from Brewers Association (BA) staff economist Matt Gacioch.

Anheuser-Busch InBev is tapping into the equity of one of its biggest brands for its next adult non-alcoholic beer play: Michelob Ultra Zero.