Welcome to the beer biz, TKO. Yes, on the day that the owner of the WWE (and UFC) announced that it became a minority investor in Real American Beer, the beer’s top spokesperson had a … less than favorable launch night appearance on NETFLIX WWE RAW.

How are craft brewers strategizing for growth in a more mature craft beer market? Leaders from Independence Brewing, Allagash Brewing and Wisconsin Brewing shared their strategies and offered insights into how their businesses have evolved to meet current market conditions during the 2024 Brewbound Live business conference last month.

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved 13 new standards of fill for wine, including 16 oz. and 19.2 oz. packages, allowing producers – including hard cider and mead producers – to participate in the increasingly popular formats with offerings 7% ABV and above.

We’ve released a new digital content calendar to make it even easier for you to stay ahead in the food, beverage, and beer industries. See what’s coming up in 2025 and start planning ahead.

Brewery and beverage incubator Pilot Project celebrated its fifth anniversary in August, and is now setting its sights beyond Chicago and Milwaukee, toward becoming a nationally recognized name.

Total U.S. beer supply returned to the red in November, taking a step back after a strong October, according to the Beer Institute (BI) in the trade group’s latest round of economic reports.

With the RTD category at peak saturation, retailers and distributors want to know brands can bring incremental consumers.

The largest, dedicated non-alcoholic (NA) beer maker in the U.S. is attempting to put a new spin on “Dry January.” Athletic Brewing Company has launched “Athletic January,” a new campaign that puts the brand’s name at the forefront of a month in which many consumers abstain from alcohol.

Craft Collective and Homegrown Distribution have merged to form Craft Collective Homegrown Distribution (CCHGD) with statewide coverage in Massachusetts and Rhode Island, the companies announced today.

World Wrestling Entertainment (WWE) is taking a minority stake in Hulk Hogan’s Real American Beer as part of a multi-year partnership announced today.

The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.

A U.S. Surgeon General advisory issued today called for adding cancer risk to health warning labels on alcoholic beverages and called for “a reassessment of the guideline limits for alcohol consumption to account for cancer risk.”

Milwaukee-based brewpub The Explorium is taking over Good City Brewing’s four taproom locations, according to On Milwaukee.

Pabst Brewing Company has tapped Anheuser-Busch InBev (A-B) to help contract brew its beer, the company announced today.