💀 New Belgium CEO: Adapt or Die
More than three decades after launching with amber ales, Kirin-owned New Belgium Brewing’s and Bell’s Brewery’s portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, according to CEO Shaun Belongie.
Brewbound Podcast: Stout Collective’s Matt Tanaka on Keeping Beer Branding and Events Fresh in 2025
Stout Collective founder and CEO Matt Tanaka walks us through expected design trends for 2025, including why he believes mascots and maximalism will be a feature of beer labels in the new year.
New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’
Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.
Circana: Trends Improving for 13 of Top 25 Beer Category Vendors
In a continuation of last month’s trends, 15 of the top 25 beer category vendors have recorded dollar sales and volume declines year-to-date (YTD) through November 3, according to market research firm Circana.
Vanishing Spirits: ‘Sophisticated’ Tequila Heist Highlights Hard Liquor Hijacking
If you’re looking for Guy Fieri and Sammy Hagar’s Santo Tequila, you might be out of luck thanks to an Oceans 13-level heist that disappeared two truckloads of tequila last week. If only it were George Clooney’s Casamigos, then this would be one meta story.
Brewbound Announces Nominees for 2024 Awards
Each year, the Brewbound Awards are presented to honor the most influential and impactful companies, brands, people, products, ideas and trends from across the beer industry landscape. Brewbound is proud to announce the nominees for its 2024 Awards.
🪿 Bourbon County Tradition Returns! Well, one of them
Folks, we’re getting pretty close to GOOSE ISLAND’s annual Bourbon County release! Gotta say, it’s nice to still have one of craft’s few remaining annual traditions left here at the end of 2024, even though I’m pretty sure Justin and I couldn’t finish one bottle between the two of us at this point. In a whole weekend.
Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends
Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.
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Brewbound Live 2024: Meet the Pitch Slam Semifinalists
It’s time to reveal the semifinalists for the Brewbound Live Pitch Slam, our business pitch competition for beer and beverage-alcohol brands. Semifinalists will compete during Brewbound Live 2024, taking place on December 11 + 12 in Marina del Rey, California.
A Round With… Narragansett Brewing’s Lee Lord
Now operating in its third century, Providence, Rhode Island-headquartered Narragansett Brewing is proof that it’s possible to stay afloat on the industry’s changing tides and remain resonant with drinkers. In the latest edition of A Round With – an exclusive Q&A series with industry leaders for Brewbound Insiders – we caught up with Lee Lord, head brewer at Narragansett’s innovation brewery and taproom in Providence.
Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light
Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”
Bart Watson Analyzes ‘Murky & Contradictory’ Interaction of Legal Cannabis Bevs & Craft Beer; BI Clarifies Position
More than a decade after the first states legalized recreational cannabis, the interaction between it and craft beer remains as nebulous as ever. Plus, ss intoxicating hemp beverages proliferate, the Beer Institute recently clarified its positions on the segment.
Brewbound Live 2024: Why Focus is Essential in 2025
During the 2024 Brewbound Live business conference, leaders from Whole Foods Market, Deschutes Brewery and Bump Williams Consulting will define what a focused strategy looks like, why retailers are asking suppliers to sharpen their plans and portfolios, and how laser-focused lineups are generating sales results.
Brewbound Podcast: Our 200th Episode Extravaganza
This week the Brewbound Podcast crossed the 200th episode milestone. Insider’s Week in Beer newsletter writer Sean McNulty joins to celebrate. The Brewbound team recaps the latest headlines, including the Lord Hobo-Lone Pine merger, the Beer Institute’s Annual Membership Meeting and layoffs at Molson Coors’ remaining craft facilities.