Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?
Following the New Jersey Division of Alcoholic Beverage Control’s (NJABC) move to enforce special conditions that restrict craft breweries’ ability to host events and offer food, state Sen. Michael Testa has announced he will introduce a bill to counter the restrictions.
Vita Coco is the latest non-alcoholic beverage giant to dip its toes into the RTD cocktail space, announcing today a collaboration with spirits conglomerate Diageo to release a line of coconut water spiked with Captain Morgan white rum.
The Beer Institute (BI) has called the RTD regulatory changes signed into law last week in Vermont a “massive handout” for the spirits industry, and warned legislators of the impact it will have on taxpayers, in a blog post Thursday.
With more drinkers reaching for tequila-based ready-to-drink (RTD) cocktails, mezcal versions could seem like a natural next step considering the spirit’s recent rise. Madre Mezcal, a brand with a foothold in the mezcal market is the most recent to launch their version, a 5% ABV can called Desert Water that comes in four flavors. Meanwhile, Elenita, which launched as the first mezcal RTD in 2020, has been steadily growing their distribution. But unlike other agave spirit RTDs, they might not get much competition for a while – the supply chain challenges are just that big
IRI-defined ready-to-drink alcoholic beverages (RTDs) have recorded nearly $9 billion in sales over the last 52 weeks (ending June 5) in IRI tracked off-premise channels (multi-outlet plus convenience), according to the market research firm.
Tax equalization, expanded direct-to-consumer shipping and diversity, equity and inclusion (DEI) efforts are key focuses for the Distilled Spirits Council of the United States (DISCUS) in 2022, president and CEO Chris Swonger detailed in a press briefing Wednesday during the trade group’s annual conference in New Orleans, Louisiana.
The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.
In the on-premise channel, bars and restaurants have earned more than $12,000 on average from the sale of cocktails in the first quarter of 2022, compared to the 12 weeks that ended October 22, reported CGA, which focuses on on-premise retail occasions.
Anheuser-Busch InBev’s beyond beer division is organizing itself around four priorities: hard seltzers, Cutwater Spirits, Nütrl Vodka Seltzer and Ghost Energy, beyond beer business unit president Fabricio Zonzini shared during Beer Marketer’s Insights’ spring conference in Chicago last week.
Heineken USA is getting into the spirit-based, ready-to-drink canned cocktail market with Dos Equis Margarita, a line extension of the imported Mexican beer brand that will hit retailers in 10 states by the end of June.