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As Jack & Coke Heads to Mexico, Where Will the Next Big RTD Launch?

As Jack & Coke Heads to Mexico, Where Will the Next Big RTD Launch?

Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?

Vita Coco, Diageo Collaborate on Captain Morgan RTD Canned Cocktail

Vita Coco, Diageo Collaborate on Captain Morgan RTD Canned Cocktail

Vita Coco is the latest non-alcoholic beverage giant to dip its toes into the RTD cocktail space, announcing today a collaboration with spirits conglomerate Diageo to release a line of coconut water spiked with Captain Morgan white rum.

Here Come the Mezcal RTDs, But Not So Fast

Here Come the Mezcal RTDs, But Not So Fast

With more drinkers reaching for tequila-based ready-to-drink (RTD) cocktails, mezcal versions could seem like a natural next step considering the spirit’s recent rise. Madre Mezcal, a brand with a foothold in the mezcal market is the most recent to launch their version, a 5% ABV can called Desert Water that comes in four flavors. Meanwhile, Elenita, which launched as the first mezcal RTD in 2020, has been steadily growing their distribution. But unlike other agave spirit RTDs, they might not get much competition for a while – the supply chain challenges are just that big