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How the Finnish Long Drink Made a Cultural Legend a Top RTD in the US

How the Finnish Long Drink Made a Cultural Legend a Top RTD in the US

When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.

Fight to Widen Access to RTDs Heats Up Across Several States

Fight to Widen Access to RTDs Heats Up Across Several States

Legislative efforts to change how spirits-based ready-to-drink (RTD) beverages are categorized gathered momentum this week, as lawmakers in Texas introduced a new bill that would give greater market access to packaged spirits-based cocktails under 17% ABV, allowing them to be sold in grocery and convenience stores, while a Washington State Senate committee passed a bill to adjust how the products are taxed.

Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.

BeerBoard: Pre-Thanksgiving Draft Sales Tumble as On-Premise ‘Right-Sizes’ vs. 2021; Drizly: Thanksgiving Weekend Winners Include Canned Cocktails, Non-Alc & Tequila

BeerBoard: Pre-Thanksgiving Draft Sales Tumble as On-Premise ‘Right-Sizes’ vs. 2021; Drizly: Thanksgiving Weekend Winners Include Canned Cocktails, Non-Alc & Tequila

Draft sales on the night before Thanksgiving declined -17.1% compared to the same day in 2021, on-premise data firm BeerBoard reported. Drizly reported that ready-to-drink canned cocktails increased sales nearly +40% on the e-commerce alcohol delivery platform this Thanksgiving weekend compared to the holiday in 2021.

Study Suggests Spirits-Based RTD Excise Tax Cuts Cost Consumers More; DISCUS Calls Study ‘Misleading’

Study Suggests Spirits-Based RTD Excise Tax Cuts Cost Consumers More; DISCUS Calls Study ‘Misleading’

Trade groups across beer and spirits continue to fight over whether spirits-based, ready-to-drink canned cocktails (RTDs) should be taxed at the same as malt-based alternatives. The argument came to a head this month when Public Sector Consultants (PSC), a Lansing, Michigan-based public policy consulting firm, released a study claiming decreased excise tax rates for spirits-based RTDs have cost consumers more on shelf.