Metal cans have regained the share of beer volume they lost in the prior year, according to the Beer Institute’s (BI) new packaging mix report. Cans accounted for 64.1% of beer volume in 2023, marking a return to the same share they held in 2021 after a slight dip to 62.9% in 2022.
Ball Corporation president and CEO Daniel Fisher expressed confidence in the world’s largest can manufacturer’s ability to win with beer and beverage-alcohol companies, during the company’s Q3 2024 earnings call Thursday.
Not all “beloved” CPG brands have soul, but all brands with soul are beloved, according to Jesse Howell, art director for sparkling water brand Aura Bora.
Remember black out rage gallons a.k.a. BORGs? The gallon jugs college students were bringing to parties last year with a mix of water, electrolytes and handwritten punny names written on the front?
Three years post-pandemic, the beer industry’s performance is still “erratic,” National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones said during a webinar on Tuesday.
Monster Brewing-owned Cigar City has debuted new packaging for its flagship Jai Alai IPA. The new artwork features Jai Alai in larger, brighter font. Refreshed cans of Jai Alai in 12 oz., 16 oz. and 19.2 oz. sizes, as well as 6- and 12-pack cartons, are rolling out “this summer.”
Heineken-owned Lagunitas Brewing Company is hoping a packaging refresh, a focus on its core offerings and marketing around concerts will help the brand reclaim the mojo and irreverent spirit that the brewery was founded upon.
Craft cans gained +3.6% share of craft dollars in 2023, and now account for 69.9% off-premise craft dollar sales, according to NIQ data shared in Bump Williams Consulting’s 2023 craft recap.
Stowe, Vermont-based von Trapp Brewing will launch refreshed branding in the first quarter of 2024, including a reimagining of its ibex logo and updated packaging. The new look packaging will begin shipping to distributors in February and is expected to be on shelves throughout von Trapp’s 13-state footprint by the end of March.
Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it seeks to build a stronger connection with consumers both before and after purchase.
Ball Corporation recorded a -9.9% volume decline for its North and Central America can business during the third quarter, the company reported today. Global shipments declined -3% in the quarter.
Non-alcoholic (NA) craft maker RationAle Brewing has added 70,000 barrels of production capacity via a yet-to-be-named new strategic partnership. The San Diego-based brewery also unveiled refreshed branding and packaging.