On-Premise and At-The-Brewery Trends

Read the latest beer industry news relating to brewery operations, taproom updates, openings, and closings. Stay up-to-date on new beer ventures and taproom openings and learn about the challenges leading to shutdowns.

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Featured On-Premise and At-The-Brewery Trends Content

Brewers Association: Onsite Brewery Sales -6% in Q1 2024; Draft Growing Share

Brewers Association: Onsite Brewery Sales -6% in Q1 2024; Draft Growing Share

Seasonal trends for onsite brewery sales have remained relatively consistent since January 2021, but “in real terms” – i.e. accounting for inflation – onsite sales continue to decline, according to Brewers Association (BA) staff economist Matt Gacioch, citing data from Arryved.

Additional Content

Keys to the On-Premise: Efficiency, Profitability and Frictionless Transactions

Keys to the On-Premise: Efficiency, Profitability and Frictionless Transactions

The on-premise channel – including bars, restaurants, event venues and more – is primed to provide growth for beer. The key for suppliers and distributors to capitalize on that opportunity is to understand what retail operators are prioritizing, including profitability and efficiency, according to Levy Restaurants director of beverage analytics and strategy Scott Brown and BeerBoard chief strategy officer Brandy Rand.

CGA: On-Premise Sales Velocity +14% YoY Through September 21

CGA: On-Premise Sales Velocity +14% YoY Through September 21

While the majority of the beer category has been unable to find year-over-year (YoY) growth in off-premise in recent scans, the on-premise is looking more positive and could provide more growth opportunities for the category.

Firestone Walker: Creating ‘Trinity’ in On-Premise with 805 Extensions; Believe Brand Legacy Can Combat ‘Faux-stalgia’ Brands

Firestone Walker: Creating ‘Trinity’ in On-Premise with 805 Extensions; Believe Brand Legacy Can Combat ‘Faux-stalgia’ Brands

Despite industry scan trends, Firestone Walker believes “the American craft beer industry is as strong as ever.” The Duvel-owned California craft brewery is focused on its core beer brands in 2025, and believes those brands can satisfy both classic craft beer consumers and new drinkers, leadership detailed Monday in a virtual presentation for wholesale partners.

A Round With … Samuel Adams’ Megan Parisi

A Round With … Samuel Adams’ Megan Parisi

Beverage options abound in downtown Boston: properly poured Guinness at an Irish pub, wine at an Italian restaurant in the North End, a large iced regular at one of several (several!) Dunkin’ locations. But there’s only one place you can find a pint of pineapple basil ale, and that’s Boston Beer’s Samuel Adams Boston Taproom, where head brewer Megan Parisi is brewing all sorts of interesting beers for tourists and locals alike.

CGA: Non-Alcoholic Beer Outpacing Category Growth On-Premise

CGA: Non-Alcoholic Beer Outpacing Category Growth On-Premise

Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.

A Round With… Asbury Park Brewery’s Bob McLynn

A Round With… Asbury Park Brewery’s Bob McLynn

The city of Asbury Park is inextricably linked to its musical history (if you like Bruce Springsteen, you should thank it), and its eponymous brewery is no different. Asbury Park Brewery founder Bob McLynn first encountered beer culture while touring Germany with his band, and founded Crush Management, which represents artists such as Green Day, Lorde, Miley Cyrus and Fall Out Boy.