Nielsen

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

In any other year, 10 consecutive weeks of billion dollar off-premise beer category sales would be eye-opening. Consider that in all of 2019, there was just one week — the week of the July 4 holiday — in which beer category off-premise dollar sales topped $1 billion. Now, it’s a footnote in weekly reports.

Nielsen: Hard Seltzers Account for 45% of Total Beer Category Growth in Off-Premise Retailers During Latest 1 Week Period

Nielsen: Hard Seltzers Account for 45% of Total Beer Category Growth in Off-Premise Retailers During Latest 1 Week Period

The streak of consecutive billion dollar weeks for the beer category now stands at nine — and hard seltzers are continuing to push triple-digit growth. For the one-week period ending July 18, off-premise dollar sales of beer, cider and FMBs increased 15.4%, to $1.042 billion, compared to the same one-week period in 2019, according to market research firm Nielsen.

Some Consumers Still Leery of Returning to On-Premise Channel, but Favor Dining Over Drinking

Some Consumers Still Leery of Returning to On-Premise Channel, but Favor Dining Over Drinking

Consumers have ventured to on-premise establishments to eat at more than twice the rate they do for just drinks, a Nielsen CGA survey found. In the two weeks leading up to July 19, 41% of respondents had gone out for a meal. Meanwhile, just 16% had been out for only drinks, according to a July 22 report from Nielsen CGA, the on-premise arm of the market research firm.

Nielsen: Beer Category Dollar Sales Top $1 Billion for 8th Consecutive Week

Nielsen: Beer Category Dollar Sales Top $1 Billion for 8th Consecutive Week

The billion dollar weeks keep coming for the beer category in off-premise retailers. Beer category sales (beer, FMBs and cider) in off-premise channels increased 14.9%, to $1.007 billion, for the week ending July 11 compared to the same week one year ago, according to market research firm Nilesen. That makes eight consecutive weeks of beer category dollar sales in excess of $1 billion.

Nielsen: Craft Beer Drinkers Exploring Non-Beer Options Regularly

Nielsen: Craft Beer Drinkers Exploring Non-Beer Options Regularly

More legal drinking age consumers than ever before are drinking craft beer, market research firm Nielsen found in its sixth annual Craft Beer Insights Poll (CIP), conducted on behalf of not-for-profit trade group the Brewers Association (BA).

Nielsen: Beer Category Sales Top $1 Billion in 4 of the Last 5 Weeks

Nielsen: Beer Category Sales Top $1 Billion in 4 of the Last 5 Weeks

Beer category dollar sales in off-premise retailers have now topped $1 billion in four of the last five weeks, according to market research firm Nielsen. For the one-week period ending June 20, off-premise scans increased 21.2%, to $1.02 billion, the firm reported. Category sales also reached $1 billion for the weeks ending June 13, as well as the weeks ending May 23 and May 30, which bookended the Memorial Day holiday. Sales fell just short of the $1 billion mark for the week ending June 6, totaling $998.4 million.

Artisanal Brewing Ventures Installs Air Purification System at Taprooms; Consumers Continuing to Return Cautiously to On-Premise Establishments

Artisanal Brewing Ventures Installs Air Purification System at Taprooms; Consumers Continuing to Return Cautiously to On-Premise Establishments

As it planned for eventual reopenings of its 11 own-premise locations, craft beverage rollup Artisanal Brewing Ventures surveyed consumers in April and found they wanted more than just the basics to combat the spread of COVID-19 inside taprooms. So, ABV is going a step farther and adding needlepoint bipolar ionization (NPBI) technology to the heating, ventilation and air conditioning systems at its nine indoor locations by the end of June.

Off-Premise Beer Category Sales Exceed $1 Billion in 3 of Last 4 Weeks

Off-Premise Beer Category Sales Exceed $1 Billion in 3 of Last 4 Weeks

Off-premise beer category dollar sales have topped $1 billion in three of the last four weeks, according to market research firm Nielsen. Sales of beer, cider and FMBs increased 20.3%, to $1.006 billion, for the one-week period ending June 13, Nielsen reported.

Consumers Cautiously Returning to On-Premise Establishments

Consumers Cautiously Returning to On-Premise Establishments

With restaurants and other on-premise retailers allowed to reopen in varying capacities in all 50 states, consumers are tentatively wading back into dining out, according to a survey conducted by Nielsen CGA, the market research firm’s on-premise arm. Nielsen CGA surveyed consumers from June 5-7 in four states — California, New York, Texas and Florida — where restaurants reopened to varying degrees.

Nielsen: Off-Premise Beer Category Dollar Sales Top $998 Million During First Week of June

Nielsen: Off-Premise Beer Category Dollar Sales Top $998 Million During First Week of June

After back-to-back billion dollar sales weeks in off-premise retailers, beer category sales fell just short of a three-peat during the first week of June. For the week ending June 6, off-premise beer category dollar sales increased 22.1%, to $998.4 million, according to market research firm Nielsen. Beer category dollar sales in the two-week period covering… Read more »