New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Constellation Brands Goes for Gold in 2023 with Modelo Oro National Launch

Constellation Brands Goes for Gold in 2023 with Modelo Oro National Launch

After a successful trial, Constellation Brands will expand its Modelo line extension Oro nationwide in March 2023, the company announced. Modelo Oro – a lower-calorie, lower-carbohydrate light beer intended to appeal to drinkers looking for better-for-them options – was one of several innovation productions Constellation introduced this spring for simultaneous test launches in various markets.

Former Atwater Brewery Owner Mark Rieth Launches FÜL Beverage Non-Alc Line

Former Atwater Brewery Owner Mark Rieth Launches FÜL Beverage Non-Alc Line

Two and a half years after selling Detroit-based Atwater Brewing to Molson Coors and seven months following his exit from the brewery, Mark Rieth is diving back into the beverage industry with FÜL Beverage, a family of non-alcoholic beers and functional drinks.

Switchback Brewing Co. Releases 5.9% Zaboo Hazy IPA

Switchback Brewing Co. announces the release of Zaboo, a brand new 5.9% hazy IPA, available in 16oz can 4-packs and in 12oz can 12-packs and on draft at local bars and restaurants. New England’s first 100% employee-owned brewery, adds Zaboo to its line-up of 100% naturally conditioned beers. 

Allagash Brewing Emerges From Pandemic Better Positioned for Future

Allagash Brewing Emerges From Pandemic Better Positioned for Future

Two years removed from the pandemic’s interruptions in business and regular life, Allagash — the 23rd largest Brewers Association-defined craft brewery by volume (and 32nd largest brewery in the U.S. overall) — is well-positioned heading into the summer.