New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

6666 Grit & Glory Debuts Craft Beer and Ranch Water in Texas; Plans for National Roll Out

6666 Grit & Glory Debuts Craft Beer and Ranch Water in Texas; Plans for National Roll Out

The Yellowstone universe has expanded into the cold boxes and warm shelves of Texas – with more states to follow – in the form of craft beers and ranch waters from 6666 Grit & Glory. The products are the result of a collaboration between Yellowstone creator Taylor Sheridan, 101 Studios CEO and producer David Glasser and beverage incubator L.A. Libations.

Southern Grist Brewing and Hardee’s Release New Strawberry Biscuit Ale

Southern Grist Brewing and Hardee’s Release New Strawberry Biscuit Ale

Jared Welch, co-founder and production manager of Southern Grist Brewing Co., doesn’t like to back down from a “brewing challenge.” So when the Nashville brewery was approached by Franklin, Tennessee-headquartered Hardee’s to turn the fast food giant’s biscuits into beer, Welch was ready and willing.

Allagash Adds First IPA ‘Hop Reach’ to Year-Round Lineup

Allagash Adds First IPA ‘Hop Reach’ to Year-Round Lineup

Allagash Brewing Company has resisted the urge to jump on the IPA trend for quite some time – at least within its core lineup – with growth driven by the success of its flagship Allagash White Belgian-style witbier.

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.