New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Urban South Brewery Crafts Three Carnival Time Sour Ales

Urban South Brewery, the largest craft brewery in New Orleans and one of the leading breweries in the South, announced a collaboration with Dong Phuong Bakery – the famous king cake maker.

COOP Beverage Works to Debut Tampico Hard Punch in 2023

COOP Beverage Works to Debut Tampico Hard Punch in 2023

Following its licensing agreement with Sonic Drive-In to produce and sell Sonic Hard Seltzer, COOP Beverage Works will next partner with Chicago-headquartered juice maker Tampico Beverages to produce Tampico Hard Punch.

HighTide Cannabis Margaritas Set to Launch in Massachusetts

HighTide Cannabis Margaritas Set to Launch in Massachusetts

Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.

Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas

Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas

Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.

Jim Koch: Beyond Beer Portfolio Could Double Boston Beer’s Business in 14 Years; Truly to Launch Tequila Seltzer

Jim Koch: Beyond Beer Portfolio Could Double Boston Beer’s Business in 14 Years; Truly to Launch Tequila Seltzer

Traditional beer is expected to decline -2% in the next five years, Boston Beer founder and chairman Jim Koch told wholesalers Tuesday during the company’s annual business plan meeting with northeastern wholesalers. “We say a prayer for the big brewers because they’re the ones that really build the trucks that we can then fill out, but I think the reality is it will probably not grow in the lifetime of the people in this room,” he said.