Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.
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Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Tilray Brands has a busy slate of new products set to hit retail in the coming weeks and months. U.S. beer division president Ty Gilmore and new CMO Prinz Pinakatt shared details on the new products with Brewbound.
Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
Combining coffee, non-alcoholic beer and upcycled barley rice protein, the brains behind Super Coffee and Athletic Brewing believe they’ve created a product their core consumer base never knew they needed.
D.G. Yuengling & Son beer is now rolling out in Missouri, Kansas and Oklahoma as part of the Pennsylvania brewery’s joint venture with Molson Coors for westward expansion.
Rhinegeist Brewery will launch Beer for Humans, which the Cincinnati, Ohio-based company has dubbed an “easy hop ale,” next week. Bend, Oregon-headquartered Deschutes Brewery has launched Tropical Fresh IPA, the newest year-round offering in its family of Fresh-branded IPAs. Charlotte-based NoDa Brewing has rolled out Cheerwine Ale, a new year-round offering brewed in collaboration with Cheerwine, a North Carolina-based cherry soda.
The Olde Mecklenburg Brewery (OMB), the elder statesman of Charlotte’s burgeoning craft beer industry, is rolling into 2023 with a new look, new distributor partners and a new IPA.
Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.
Greater Good Imperial Brewing sees itself as “the authority on imperial beers,” and the Worcester, Massachusetts-based craft brewery is setting its sights on making that statement in 2023.
Brewed with fresh Jalapeños, hand selected by brewers from Alaskan’s Brew Crew and combined with a blend of Centennial, Sterling, Magnum, and Apollo hops in balance with Munich and Crystal malts. The Jalapeño IPA pours a brilliantly clear reddish amber in color with earthy, light caramel, and herbal hop notes blending with the spice from the peppers on the nose; followed by a nice spice heat, citrus, pine, and an alcohol warming sensation upon taste.
Eastern Market Brewing Co., located in the heart of
Detroit’s Eastern Market district, will be celebrating Fat Tuesday
again this year with their third annual release of Paczki Beer. For
the first time, they’re releasing two fruited variations of the beer,
Raspberry and Blueberry.
Corvallis, OR. — The #1 independent cidery in the country, the Pacific Northwest’s 2 Towns Ciderhouse announces today their chart-topping, The Bad Apple (10.5% ABV, #1 selling single-serve craft cider in the U.S.), is now available in 4-packs of 12 oz. cans (in 15 U.S. states) for the first time since its original launch in… Read more »
Dead Guy is getting a few friends. Rogue Ales & Spirits is transforming its iconic 30-year-old flagship offering into a brand family with the launch of Dead Guy IPA.