New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.

Submit News
Are you launching a new product? Submit your news.

Featured New Products Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

New Products Roundup: Rhinegeist’s Beer for Humans, Deschutes’ Tropical Fresh IPA, NoDa’s Collab with Cheerwine, and More

New Products Roundup: Rhinegeist’s Beer for Humans, Deschutes’ Tropical Fresh IPA, NoDa’s Collab with Cheerwine, and More

Rhinegeist Brewery will launch Beer for Humans, which the Cincinnati, Ohio-based company has dubbed an “easy hop ale,” next week. Bend, Oregon-headquartered Deschutes Brewery has launched Tropical Fresh IPA, the newest year-round offering in its family of Fresh-branded IPAs. Charlotte-based NoDa Brewing has rolled out Cheerwine Ale, a new year-round offering brewed in collaboration with Cheerwine, a North Carolina-based cherry soda.

Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.

Newest Alaskan Release Showcases Fresh Flavors and Balance

Brewed with fresh Jalapeños, hand selected by brewers from Alaskan’s Brew Crew and combined with a blend of Centennial, Sterling, Magnum, and Apollo hops in balance with Munich and Crystal malts. The Jalapeño IPA pours a brilliantly clear reddish amber in color with earthy, light caramel, and herbal hop notes blending with the spice from the peppers on the nose; followed by a nice spice heat, citrus, pine, and an alcohol warming sensation upon taste.

Detroit’s Eastern Market Brewing Co. is Releasing Two Paczki-Inspired Beers

Eastern Market Brewing Co., located in the heart of
Detroit’s Eastern Market district, will be celebrating Fat Tuesday
again this year with their third annual release of Paczki Beer. For
the first time, they’re releasing two fruited variations of the beer,
Raspberry and Blueberry.