New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Constellation Brands Launches ‘Flavor Changing’ FMB Shyft

Constellation Brands Launches ‘Flavor Changing’ FMB Shyft

Constellation Brands has launched Shyft, “a new flavor changing” flavored malt beverage (FMB), in three markets as part of a newly created “emerging brands group” aimed at creating new-to-world brands with “a more focused but longer testing approach,” CEO Bill Newlands announced during the company’s “Investor Day” on Thursday.

How Top Brewers Are Creating Brand Families

How Top Brewers Are Creating Brand Families

How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.

Boulevard to Launch NA Wheat, Spacer Camper Quantum Hop DIPA and Jackpot Mix Pack Featuring Tank 7 in 2024

Boulevard to Launch NA Wheat, Spacer Camper Quantum Hop DIPA and Jackpot Mix Pack Featuring Tank 7 in 2024

Non-alcoholic offerings and variety packs were common threads in the 2024 brand plans across the Duvel USA family, which the company’s leadership presented to wholesalers via livestream Thursday. In a very meta pre-recorded video, EVP of sales and marketing Bobby Dykstra hosted a TV watch party for Duvel USA’s leadership team, which consisted of brand… Read more »

Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.

Bell’s Expands Oberon Family with Oberon Eclipse

Bell’s Expands Oberon Family with Oberon Eclipse

Bell’s Brewery fans across the country can now stay in the Oberon spirit through the colder months, with Oberon Eclipse, a nationally distributed fall and winter seasonal.