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New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

The Voodoo Ranger franchise now accounts for 65% of New Belgium’s business. CEO Steve Fechheimer again highlighted the shift in the Fort Collins, Colorado-headquartered craft brewery’s priorities during the National Beer Wholesalers Association’s (NBWA) annual meeting last week.

Molson Coors-Backed CBD Brand Veryvell Expands Across Country

Molson Coors-Backed CBD Brand Veryvell Expands Across Country

Truss CBD USA, a joint venture by Molson Coors Beverage Company and cannabis products maker HEXO USA, announced today plans to expand its Veryvell brand of CBD beverages across the country following its launch in the Colorado market last year.

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.

Molson Coors-Backed Truss Expands Veryvell RTD CBD Beverages and Drops Statewide in Colorado

Molson Coors-Backed Truss Expands Veryvell RTD CBD Beverages and Drops Statewide in Colorado

Veryvell, the line of CBD beverages and drops from Truss CBD USA, the joint venture backed by Molson Coors and Canadian cannabis company HEXO, will roll out to on- and off-premise retailers throughout Colorado. “Expanding territory and expanding the portfolio is signaling success and we’re really excited about it,” Truss CBD USA general manager Jane Armstrong Hockman told Brewbound.

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

The river has run its course for Coors Seltzer, Molson Coors Beverage Company told wholesalers today. In a message to the company’s wholesalers this afternoon, Molson Coors chief marketing officer Michelle St. Jacques and U.S. sales president Kevin Doyle announced the company will cease production of Coors Seltzer, asking wholesalers to sell through remaining inventory.

Leinenkugel’s Summer Shandy Buoyed by On-Premise Return, New Package Formats

Leinenkugel’s Summer Shandy Buoyed by On-Premise Return, New Package Formats

Boosted by an earlier-than-expected seasonal transition and the return of the on-premise channel, sales of Leinenkugel’s Summer Shandy have increased 13% year-to-date, according to the Molson Coors Beverage Company blog. “As we continued to excel with distribution and sales and the off-premise, we were able to quickly transition into Leinenkugel’s Summer Shandy,” Dick Leinenkugel, president and chief beer merchant of Jacob Leinenkugel Brewing Company, told Brewbound.