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Molson Coors’ Strategy to Turnaround Blue Moon

Molson Coors’ Strategy to Turnaround Blue Moon

Molson Coors is refreshing the Blue Moon brand in 2024, company leaders shared during its distributor meeting earlier this week. Blue Moon made a surprise cameo in February during Molson Coors’ first Super Bowl ad in 30 years, which helped grow display and drive social chatter. However the top-selling craft beer in the U.S. has still been down in scan year-to-date.

Molson Coors’ Innovation Strategy to Focus on Spaces with ‘A Right to Win’

Molson Coors’ Innovation Strategy to Focus on Spaces with ‘A Right to Win’

Molson Coors Beverage Company’s innovation strategy moving forward will focus on the segments where the company believes it has “a right to win.” Those areas include low- and no-alcohol beer, flavored adult beverages, whiskey, energy drinks and pure-play non-alcoholic beverages

Molson Coors Feeling ‘Game Changing Momentum’

Molson Coors Feeling ‘Game Changing Momentum’

Molson Coors is growing in every region, every channel and every major retailer in America, chief commercial officer Michelle St. Jacques shared during opening remarks Tuesday of the beverage company’s distributor convention in Orlando.

Does Blue Run and Molson Coors Deal Signal More Spirits M&A?

Does Blue Run and Molson Coors Deal Signal More Spirits M&A?

Molson Coors made headlines this week when it announced that it agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business.

Molson Coors Set to Acquire Blue Run in First Spirits Acquisition

Molson Coors Set to Acquire Blue Run in First Spirits Acquisition

Molson Coors has agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business. The amount was not disclosed.

Molson Coors Q2: Shelf Space Gains Expected in Top 20 Retailers; Core Brands Add 12K Tap Handles

Molson Coors Q2: Shelf Space Gains Expected in Top 20 Retailers; Core Brands Add 12K Tap Handles

The fallout of Bud Light’s sales declines has led to several gains for Molson Coors in the second quarter with potentially more on the horizon. During Tuesday’s call with investors and analysts, Molson Coors president and CEO Gavin Hattersley noted that several retailers have moved up the timing of their shelf resets from the spring to the fall.

Survey Says: Beer Distributors Believe Bud Light Has Suffered Permanent Damage

Survey Says: Beer Distributors Believe Bud Light Has Suffered Permanent Damage

A pair of beer distributor surveys found that many in the middle tier believe that the conservative led boycott of Anheuser-Busch’s Bud Light brand may be permanent. Financial services firm Jefferies’ survey found that a majority (65%) of distributors surveyed expect the Bud Light downturn to last at least another six months, while 32% believe it could be permanent. A separate distributor survey by Goldman Sachs analyst Bonnie Herzog found that most respondents are “pessimistic about the potential for a full recovery” of Bud Light’s “brand equity and market share.”