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Above Premium a Key Focus of Molson Coors’ 2025 US Growth Strategy; Company to Partner with Australia’s Naked Life Non-Alc Cocktail Brand

Above Premium a Key Focus of Molson Coors’ 2025 US Growth Strategy; Company to Partner with Australia’s Naked Life Non-Alc Cocktail Brand

Molson Coors chief commercial officer Michelle St. Jacques laid out the company’s 2025 strategy in the U.S. as part of its “next chapter” as she opened the 2024 distributor convention in San Antonio Tuesday afternoon. Although the core remains a top priority, Molson Coors will put a large focus on its above premium portfolio.

Tilray to Acquire 4 Craft Brands From Molson Coors

Tilray to Acquire 4 Craft Brands From Molson Coors

Tilray Brands announced “a definitive agreement” with Molson Coors Beverage Company to acquire four craft beer brands in its Tenth & Blake division.

A Round With Atwater Brewery’s Katy McBrady

A Round With Atwater Brewery’s Katy McBrady

In the latest installment of Brewbound’s A Round With – a weekly Insider-exclusive Q&A series with industry leaders – Katy McBrady, president of Molson Coors-owned Atwater Brewery, dives into the importance of leveraging beer as a conduit to connect with your community, as the Detroit-based craft brewery has done through D Light and limited releases such as Miggy 3000, a pale ale brewed to celebrate Miguel Cabrera’s retirement from the MLB’s Detroit Tigers.

Miller Lite Brings Back Tastes Great, Less Filling Campaign

Miller Lite Brings Back Tastes Great, Less Filling Campaign

Molson Coors is bringing back one of its most famous advertising campaigns. The company is reviving the Miller Lite “Tastes Great, Less Filling” debate that started in 1975 and tapping a new generation of “Miller Lite All Stars.”