Lagunitas

Dennis Peek to Depart Lagunitas; Heineken Vet Appointed New CEO

Dennis Peek to Depart Lagunitas; Heineken Vet Appointed New CEO

Dennis Peek, the CEO of Heineken-owned Lagunitas Brewing Company, will end his term leading the craft brewery at the end of 2024, the company announced Thursday. Peek ascended to the top job at the Petaluma, California-headquartered brewery in February 2020, just weeks before the COVID-19 pandemic forced the closure of the on-premise channel and upended the craft beer industry.

Lagunitas Moving Chicago Brewing Operations to California

Lagunitas Moving Chicago Brewing Operations to California

Lagunitas will cease operations in Chicago in early August and move all production to the craft brewery’s original brewhouse in Petaluma, California. The Heineken-owned brewery’s Chicago taproom, located within the brewery, will close permanently, effective today. The adjacent warehouse will remain in operation.

New CMO on Making Lagunitas Irreverent Again

New CMO on Making Lagunitas Irreverent Again

Lagunitas’ sales and marketing teams have undergone an overhaul in the last month. In a conversation with Brewbound, interim CMO Hannah Dray discussed bringing irreverence and disruptiveness back to the brand.