Heineken USA CEO Maggie Timoney laid out several contributing factors that she sees chipping away at the beer category during a fireside chat on Day 2 of the National Beer Wholesalers Association’s (NBWA) Annual Convention in San Diego.
Constellation Brands is expected to be the biggest winner in shelf resets this spring, according to the most recent Beverage Bytes beer distributor survey by Goldman Sachs.
Nearly one-quarter (23%) of women surveyed cited a poor perception of the alcoholic beverage industry as a reason not to apply for a job in the business, according to Heineken USA’s “Behind the Label” report.
Production at craft breweries falling outside of the Brewers Association’s (BA) craft brewer definition collectively declined -4% on a comparable basis, to more than 8.68 million barrels in 2022, according to data shared by the trade group in the May/June edition of the New Brewer Magazine.
Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.
Heineken USA (HUSA) will halt shipments of all draft products to five states for the next year, a company spokesperson told Brewbound. Those states include Vermont, Wyoming, Montana, North Dakota and South Dakota. The Lagunitas brand, which Heineken wholly acquired in May 2017, is excluded from the draft cuts.
Dutch beer giant Heineken N.V. has yet to halt sales of some of its brands in Russia, despite promises made in March 2022, due to local bureaucracy “beyond its control,” Reuters reported.
Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.
Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.
Even as A-B hopes for a rediscovery of Bud Light, the company is preparing for Michelob Ultra, its second best-selling brand, to overtake Bud Light as its best-selling brand within the next five years, Anheuser-Busch InBev U.S. CMO Benoit Garbe said.
Heineken USA is going for silver in January 2023. The U.S. subsidiary of the Dutch brewing giant will roll out its newest innovation in Q1: Heineken Silver, which checks in at 95 calories, 3.2 grams of carbohydrates and 4% ABV.
Cincinnati’s Rhinegeist Brewery will begin “a two-stage expansion” into Houston, Texas, starting in mid-August via Silver Eagle Distributors.
Heineken USA CEO Maggie Timoney opened the company’s sales meeting stressing that its underlying business “is really, really strong” despite supply chain headaches and out of stocks.
Heineken USA is getting into the spirit-based, ready-to-drink canned cocktail market with Dos Equis Margarita, a line extension of the imported Mexican beer brand that will hit retailers in 10 states by the end of June.
