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Sonic Hard Seltzer Launches in Six New Markets

Sonic Hard Seltzer Launches in Six New Markets

Sonic Hard Seltzer has rolled out of its home state of Oklahoma into six new markets and is sporting a new package format. The bubbly beverage, made through a partnership between fast food giant Sonic Drive-In and Oklahoma City-headquartered COOP Ale Works, is now available in Texas, Arkansas, Kansas, Missouri, Nebraska and Arizona in two variety 12-packs of slim/sleek cans — a departure from the traditional 12 oz. cans the product debuted in.

Constellation Brands CEO: Growth Not Reliant on Hard Seltzer, Growth Driven by Beer Brands; Corona Hard Seltzer to be Reformulated

Constellation Brands CEO: Growth Not Reliant on Hard Seltzer, Growth Driven by Beer Brands; Corona Hard Seltzer to be Reformulated

Constellation Brands executives addressed hard seltzer’s slowing sales during the company’s second quarter 2022 earnings call today, and assured investors and analysts that the success of its core beer brands would still drive growth. Here are some of the highlights of the discussion: Company Not Reliant on Hard Seltzer Constellation president and CEO Bill Newlands… Read more »