FIFCO USA-owned Seagram’s Escapes is refreshing its brand family in 2024. Seagram’s Escapes Refreshers will roll out in 15 markets next year, the company announced today. The 5% ABV flavored malt beverage (FMB) is sweetened with cane sugar and fruit juice, according to a press release.
FIFCO USA has unveiled a new 7.5 oz can for its malt-based beverage line Seagram’s Escapes, aiming to leverage the new format and $1 price point to carve out space at retail outlets and bring in new customers.
PepsiCo and FIFCO USA have struck a licensing agreement to allow the latter to produce a hard iced tea using the Lipton brand, which will roll out next year through Pepsi’s Blue Cloud Distribution.
Long-time Anheuser-Busch InBev marketing executive Andy Goeler will retire at the end of the year after a 43-year career with the world’s largest beer maker. Plus, leadership changes at Pabst, FIFCO USA, Orpheus and the Texas Craft Brewers Guild.
A pioneer of the Vermont craft beer industry will no longer have a physical presence in the state. Magic Hat Brewing, now owned by Rochester, New York-based FIFCO USA, will vacate its brewery and performing arts center, called “The Artifactory,” in South Burlington, Vermont, next month, according to a press release.
FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.
