Ecommerce

NielsenIQ: Craft Beer Dollar Share Online Nearly Twice In-Store Share

NielsenIQ: Craft Beer Dollar Share Online Nearly Twice In-Store Share

Consumers spent $97 million on craft beer through e-commerce in 2020, which accounted for 24% of all beer category dollar sales online. In brick-and-mortar stores, however, craft beer makes up 12.6% of all dollar sales. In fact, craft has the second largest dollar share behind flavored malt beverages (32%), which include hard seltzers.