Diageo

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

The Voodoo Ranger franchise now accounts for 65% of New Belgium’s business. CEO Steve Fechheimer again highlighted the shift in the Fort Collins, Colorado-headquartered craft brewery’s priorities during the National Beer Wholesalers Association’s (NBWA) annual meeting last week.