On-Premises Update & 2025 Outlook – CGA by NIQ December 2024
Beer without Hard Seltzers outperformed traditional Bev-Al categories in both value and volume trend over the L52 weeks.
Data
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Q4 2024 Beverage Category Review – 3Tier Beverages via NIQ
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ForceBrands Alcohol Salary Report
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Additional Content
Beer Purchasers’ Index: Beer Remains in Expansion, +11 Points Versus May 2023
Beer buyers’ optimism for beer continued this month, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Brewers Association: 26 of Top 50 Craft Breweries Record Volume Declines in 2023; Top 50 Volume Increases +3%
Just over half of the Brewers Association’s (BA) top 50 craft breweries recorded production volume declines in 2023, according to data from the May/June issue of the trade group’s New Brewer Magazine.
NielsenIQ: Bev-Alc Sales Return to Modest Growth
The latest data shows a modest rebound for total BevAlc sales growth in the two-week period ending May 4, reflecting easing volume declines and relatively steady pricing growth, according to Goldman Sachs Equity Research’s latest analysis of NielsenIQ data.
3 Up, 3 Down: Craft Light Lager Hype, Hard Tea Regional Growth and 12- and 15-Pack Declines
In this latest installment of 3 Up, 3 Down, 3 Tier product team consultant Stephanie Roatis shares a trio of insights on industry growth and three underperforming areas ahead of the summer selling season, with NIQ data through April 20, 2024.
CPI: Beer At Home Consistent for 5+ Months, Leads CPI Increases Away from Home
The Consumer Price Index (CPI) for beer at home increased +3% year-over-year (YoY) in April, marking the sixth-consecutive month the measure has remained at or below +3%, before seasonal adjustment, according to the U.S. Bureau of Labor Statistics (BLS).
Russian River’s 20th Pliny the Younger Release Contributes $8.6 MIllion to Local Economy
Russian River Brewing’s 20th annual Pliny the Younger release contributed $8.6 million in economic impact to the local economy in Sonoma County, according to the California-based brewery and the Sonoma County Economic Development Board (EDB).
Craft Declines Accelerate Through Late April; A Look at Price Swings in Circana Scans
Craft beer scans declined -3% in the four-week period ending April 21 in multi-outlet and convenience stores, tracked by market research firm Circana. Volume, measured in case sales, tumbled -4.7% in the period, the firm added.
CGA Impact Report: Planned On-Premise Visits for Mother’s Day -10 Points Versus 2023
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.
NIQ: As RTDs Become Mega Category, FMBs, Spirits-Based RTDs Grab Shelf Space
With changing demographics and drinking habits, and as inflation and desire for convenience shifts shopping patterns, suppliers should view ready-to-drink (RTD) offerings as a unique mega category, according to a new report from NIQ.
Beer Institute: Decelerated March Shipments Bring Q1 Into the Red; All 50 States Report Shipment Declines
Domestic tax paid shipments declined an estimated -13.6%, to 12.7 million barrels, marking a loss of more than 1.9 million barrels in March 2024 versus March 2023, according to Beer Institute chief economist Andrew Heritage, citing estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Imports Pass Domestic Premiums As Largest Beer Segment by Dollar Sales
Move over domestic premiums, imports are king. Imports overtook domestic premiums in dollar sales in NIQ-tracked off-premise channels in the four-week period ending April 20, making imports the No. 1 beer segment in scans.
Bump Williams Consulting: Craft Finds Q1 Growth in Grocery; New Belgium No. 1 Craft Beer Vendor
Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.
Industry Data Veteran Joins 3 Tier Beverages as First COO
Turiya Luzadder, a former strategic analyst for Molson Coors, has joined 3 Tier Beverages as the Chicago-based data analytics and sales consulting firm’s first chief operating officer (COO).
Beer Purchasers’ Index: April Posts Highest Total Beer Reading Since 2021
It appears that beer distributors are optimistic about the beer category’s upcoming spring/summer performance. The category posted a Beer Purchasers’ Index (BPI) reading of 62 for the month of April, marking the highest BPI reading, and first reading above 60, since December 2021,