On-Premises Update & 2025 Outlook – CGA by NIQ December 2024
Beer without Hard Seltzers outperformed traditional Bev-Al categories in both value and volume trend over the L52 weeks.
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Beer without Hard Seltzers outperformed traditional Bev-Al categories in both value and volume trend over the L52 weeks.
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After a month in the black, domestic tax paid shipments of beer recorded a -4.8% year-over-year (YoY) decline in June, according to the Beer Institute (BI), which cited several government sources for its monthly report.
Distributor orders increased for the fifth consecutive month in the National Beer Wholesalers Association’s (NBWA) July Beer Purchasers’ Index (BPI). The BPI posted a reading of 59, the highest index since 2021.
Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.
Anheuser-Busch InBev’s (A-B) Michelob Ultra passed sibling brand Bud Light as the second largest brand by dollar sales year-to-date (YTD) in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience), according to the market research firm’s latest monthly report (ending July 14).
Total craft trends improved slightly in the last four weeks (ending July 14), with dollar sales declining -4.8% year-over-year (YoY) and volume -6.4% in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience), according to the market research firm’s latest monthly report.
Three years post-pandemic, the beer industry’s performance is still “erratic,” National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones said during a webinar on Tuesday.
Twisted Tea accounts for the majority of Boston Beer’s volume and has become the company’s “only meaningful source of growth,” Bernstein analyst Nadine Sarwat wrote in a report focusing on the brand’s sustainability.
Craft volume is down an estimated -2% through the first six months of 2024, according to Brewers Association (BA) chief economist and VP of strategy Bart Watson in his annual midyear webinar Tuesday.
An estimated 1.884 billion hectoliters (hl), or 1.58 billion barrels, of beer were produced worldwide in 2023, a -0.9% decline year-over-year (YoY), according to global hop supplier BarthHaas in its annual report.
At-the-brewery pint prices have not kept pace with inflation, according to a recent report from Brewers Association staff economist Matt Gacioch.
Global hop acreage declined -3.3% in 2023 versus 2022, the second consecutive year of decline and a “significantly sharper” reduction versus the -0.3% year-over-year (YoY) decline recorded in 2022, global hop supplier BarthHaas reported this week.
Flavor remains at the forefront of bev-alc purchasing decisions, according to data from the Brewers Association’s (BA) annual Harris Poll, shared by chief economist and VP of strategy Bart Watson and staff economist Matt Gacioch last week.
Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.