On-Premises Update & 2025 Outlook – CGA by NIQ December 2024
Beer without Hard Seltzers outperformed traditional Bev-Al categories in both value and volume trend over the L52 weeks.
Data
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Q4 2024 Beverage Category Review – 3Tier Beverages via NIQ
This report, which provides a Q4 beverage category update, features exclusive content created just for our Brewbound Insider audience!
ForceBrands Alcohol Salary Report
Download the Alcohol Salary Report Here. ForceBrands, the preferred strategic talent partner for consumer brands, has released its 2025 Consumer Brands Salary & Market Trends Reports. These reports offer strategic tools to build your workforce and guide your career. Inside, you’ll find insights to guide pivotal hiring, retention, and career development decisions. In today’s changing… Read more »
Additional Content
Bump Williams: New-to-World Brands at Forefront of Spirits RTD Growth; Sales Trends Slow By More Than Half
Spirits-based ready-to-drink (RTD) products will face a challenge to maintain double-digit growth rates in 2025, including a decluttering of items at retail in order for the segment to remain healthy, according to Bump Williams Consulting’s (BWC) monthly report.
IWSR: Millennials Lead Non-Alcoholic Adult Beverage Sales, Account for 61% of NA Beer Drinkers
Millennials are driving the rise of non-alcoholic (NA) adult beverages in the U.S., data firm IWSR reported.
Beer Institute: July Tax Paids -2.5% as Industry Finds ‘A New Baseline;’ Imports Set New Monthly Record
U.S. brewers shipped an estimated 12.8 million barrels of beer in July, a -2.5% decline year-over-year (YoY), and a loss of 458,000 barrels compared to July 2023, according to the Beer Institute (BI).
3 Up, 3 Down: Non-Alc Beer Outpaces Total Bev-Alc, Diverging Trends in Beyond Beer and Spirits
In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth and three underperforming areas during the summer selling season, with NIQ off-premise data through August 10, 2024.
August Beer Purchaser’s Index Slips Into Contraction, Shows ‘Cautious Outlook’ for Beer As Summer Ends
The end-of-summer blues are hitting the beer category. The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index (BPI) for August posted a reading of 40, which indicates wholesalers are ordering less beer as summer comes to a close.
Numerator: Beer Tops Labor Day Weekend Bev-Alc Shopping Lists
Beer is expected to be the most popular alcoholic beverage at Labor Day weekend celebrations, as 76% of shoppers said they plan to purchase it, according to consumer research firm Numerator.
CGA: 52% of Youngest LDAs to Celebrate Labor Day in the On-Premise, Plus Consumers’ Football Season Plans
More than one-third (38%) of consumers plan to visit on-premise establishments for Labor Day (September 2), according to CGA, the on-premise arm of market research firm NIQ.
NIQ: Fourth Category Products Reach $13 Billion
Ready-to-drink (RTD) products surpassed $13 billion in off-premise sales in the 52-week period ending July 13, up +4% year-over-year (YoY), according to a mid-year report from market research firm NIQ.
Circana: Imports In the Red in L4W; Craft C-Store Volume Declines Near Double-Digits
Beer declines continued in the last four weeks, with even previous high-performing segments such as imports feeling late summer pains in recent scans from market research firm Circana (data ending August 11).
NIQ: Total Bev-Alc Sales Show Slight Improvement
The latest data set from NIQ showed a modest improvement in sales growth for total bev-alc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.
Brewbound Podcast: NIQ on Bev-Alc at Halftime 2024 and the Coming 4th Mega Category
Beverage-alcohol’s growing “fourth category” of flavor-first offerings are quickly becoming a “mega category,” NIQ VP of alcohol industry thought leadership Jon Berg shared on the latest edition of the Brewbound Podcast.
CPI for Beer At Home Increases +4% in July, Outpaces Overall Inflation
The consumer price index (CPI) for beer both at home and away in July continued to outpace overall inflation and the CPI for the rest of the beverage-alcohol industry, according to the most recent report from the U.S. Bureau of Labor Statistics (BLS).
Bump Williams Consulting: Focused Craft Suppliers Posting Better Trends
An analysis of the top 150 craft suppliers found those with more focused portfolios are posting “stronger trends and outperforming their competitors,” according to Bump Williams Consulting’s latest craft report.
New Insider Benefit: Brewbound Quarterly Data Reports in Partnership with CGA
As part of a new exclusive data series for Brewbound Insiders, we’re partnering with CGA by NIQ, a trusted On Premise measurement, insight & research consultancy to food & drink businesses across the globe, empowering growth & shaping On Premise strategies for success.