The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Non-alcoholic beer continues to be one of a handful of beer segments to record growth in scans. However, beer is also finding growth at the other end of the ABV spectrum, and was the subject of the latest report from Bump Williams Consulting (BWC).
Spirits-based ready-to-drink (RTD) products will face a challenge to maintain double-digit growth rates in 2025, including a decluttering of items at retail in order for the segment to remain healthy, according to Bump Williams Consulting’s (BWC) monthly report.
An analysis of the top 150 craft suppliers found those with more focused portfolios are posting “stronger trends and outperforming their competitors,” according to Bump Williams Consulting’s latest craft report.
Flavor-forward innovations are driving beer category growth and this trend is accelerating, according to the most recent report from Bump Williams Consulting (BWC). Of the top 25 growth brands at total U.S. off-premise outlets year-to-date (YTD) through June 15, 13 were “flavor-centric” or ready-to-drink (RTD) offerings, BWC founder Bump Williams noted, citing data from market research firm NIQ.
Move over domestic premiums, imports are king. Imports overtook domestic premiums in dollar sales in NIQ-tracked off-premise channels in the four-week period ending April 20, making imports the No. 1 beer segment in scans.
Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.
Retailers are “paying increasingly more attention” to the sales rates/velocity of beer brands and it has resulted in the contraction of the amount of brands on shelves, as well as the amount of new brands entering the marketplace, according to Bump Williams’ monthly report for Bump Williams Consulting (BWC).
Non-alcoholic beverage crossover partnerships have created “rapid depth” for beverage-alcohol producers in recent years, according to Bump Williams Consulting’s (BWC) latest monthly report.
Retailers will have an increased “intense scrutiny” of new product launches and bev-alc shelf sets in 2024, according to Bump Williams in his monthly report for Bump Williams Consulting (BWC).
The price of beer increased across the board last year. The average case price of craft beer in 2023 increased +3.6% year-over-year, to $42.41 across all outlets, according to NIQ data shared by Bump Williams Consulting.
Seven of the top 25 craft growth brands in 2023 were non-alcoholic (NA) offerings, according to full-year NIQ data shared in Bump Williams Consulting’s 2023 craft review.
The “misalignment” of growth strategies across the supplier, wholesaler and retailer tiers will continue to be a problem for bev-alc in 2024, according to Bump Williams in the first Bump Williams Consulting (BWC) Monthly Industry Update of the year.
Data conversations around beer in 2023 have set off many alarm bells around the category’s health and place in a changing and blurring bev-alc world. But there may be a slight turning of the tide – or rather, more context that’ll ease industry members’ nerves – according to Bump Williams in his monthly update for… Read more »
Ready-to-drink (RTD) bev-alc continues to be a hot segment for beer, wine and spirits producers. However, the RTD landscape has become so extensive that its definitions have become blurry and sometimes confusing.
