BPI

More than two-thirds (70%) of consumers planning to buy alcohol during Memorial Day weekend will buy beer, according to a survey conducted by market research firm Numerator. Total beer category ordering returned to growth in May after declining in April, according to this month’s Beer Purchasers’ Index (BPI) shared by the National Beer Wholesalers Association (NBWA).

Following two months of positive trends, total beer category ordering by distributors ticked downward in this month’s Beer Purchasers’ Index (BPI), the National Beer Wholesalers Association (NBWA) reported.

Middle-tier beer ordering continued to “shift towards a more predictable environment” in March, according to the National Beer Wholesalers Association’s (NBWA) monthly Beer Purchasers’ Index (BPI).

Beer posted a Beer Purchaser’s Index (BPI) reading of 54 in February, the first BPI reading above 50 since May 2022, according to the National Beer Wholesalers Association’s (NBWA).